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Check out 800+ FREE articles updated daily on sponsorship deals, trends and tactics; hear what leading sponsorship buyers are looking for in BrandCast & join to showcase your own sponsorship opportunity!

BRANDCAST Sneak Peak


Leverage Agency CEO Talks Sponsorship

Lewis talks to Ben Sturner about how he started his sponsorship agency, breaking into the industry and the important of networking in brokering sponsorships.

SponsorPitch Sits Down with Burson-Marsteller's Samantha Lucas

Mark catches up with Samantha Lucas, Chair of Burson-Marsteller's U.S. Brand Marketing Practice, to see what kind of ideas are floating around one of the world's foremost p...

How did State Farm Snag the Home Run Derby? Ray Katz of Optimum Sports tells us.

Ray Katz, Founder of Optimum Sports which is a wholly owned subsidiary of Omnicom Group, has been instrumental in the development of landmark sponsorships such as State Far...

Harrie Bakst Tells SponsorPitch How Cancer Led Him to Cause Marketing

Carnegie Sports and Entertainment uses cause marketing and corporate social responsibility, usually combined with a sports and entertainment hook, as a business generating...

What has Doug Pirnie Learned Over 30 Years in the Biz?

We caught up with Doug Pirnie, who has over 30 years of experience in sponsorship, and most notably was one of the founding members of IMG's brand consulting business. What...
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SPONSORCRUNCH
The Source for All Things Sponsorship

MLS Sues Black & Decker Over Ambush

In a lawsuit filed on Tuesday, Major League Soccer, and its sponsorship repre...

Yahoo! Hopes to Revive Cycling... or Vice Versa

Amid its own struggles, Yahoo! has taken to cycling in an effort to boost mor...

WTA Celebrates Sponsors; Looks to '10

In its Top 10 list of trends and topics from the past decade, the WTA made su...

Links 12/23/09

Deals Union Bank Expands Partnership with American Heart Associati...

Trenton Thunder

The Trenton Thunder are the Double-A affiliate of the New York Yankees and 2008 minor league franchise of the year. Strategically located between Philadelphia and New York...

International Tennis Hall of Fame & Museum

The International Tennis Hall of Fame is a 501(c)3 non-profit organization dedicated to preserving the history of tennis, inspiring and encouraging junior tennis developmen...

Six Flags Media Networks

Six Flags created a formalized in-park advertising platform complete with in-line TV’s, in-Park Radio, Signage, Digital, Experiential and retail/bounce back programs, all g...

AVP Crocs Tour

AVP Event sponsorships are a perfect way to get your company or product exposed to your target customers. The AVP provides unparalleled ability to integrate sponsors into t...

Vail Film Festival

The Vail Film Festival takes place in Vail, Colorado, America's most popular winter sports destination. The Festival was recently named "One of the Top 10 Destination Film ...


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Leverage Agency CEO Talks Sponsorship

Lewis talks to Ben Sturner about how he started his sponsorship agency, breaking into the industry and the important of networking in brokering sponsorships.

SponsorPitch Sits Down with Burson-Marsteller's Samantha Lucas

Mark catches up with Samantha Lucas, Chair of Burson-Marsteller's U.S. Brand Marketing Practice, to see what kind of ideas are floating around one of the world's foremost p...

How did State Farm Snag the Home Run Derby? Ray Katz of Optimum Sports tells us.

Ray Katz, Founder of Optimum Sports which is a wholly owned subsidiary of Omnicom Group, has been instrumental in the development of landmark sponsorships such as State Far...

Harrie Bakst Tells SponsorPitch How Cancer Led Him to Cause Marketing

Carnegie Sports and Entertainment uses cause marketing and corporate social responsibility, usually combined with a sports and entertainment hook, as a business generating...

What has Doug Pirnie Learned Over 30 Years in the Biz?

We caught up with Doug Pirnie, who has over 30 years of experience in sponsorship, and most notably was one of the founding members of IMG's brand consulting business. What...