#$$$ #experiential #digital
While digital marketing deservedly gets most of the attention these days, there's at least one demographic where events and partnerships may still be the marketer's clear cut tool of choice. Ultra High Net Worth (defined as those with net assets of $30 million+). That's according to Wealth-X's most recent edition of the Wealth-X Luxury Sentiment Survey, which looks at how luxury brands employ marketing strategies to target UHNW clients. The March 2014 survey, which polled global senior luxury executives, revealed:
- Over 90% of respondents agreed or strongly agreed that “experiential marketing is crucial to the luxury industry’s ability to connect with UHNW clients”
- 68% of respondents felt that UHNW clients do not respond to digital marketing campaigns.
Despite the fin...