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Some Upcoming Changes To SponsorPitch

 by Staff  |  29 Oct 2014 at 04:12 PM  |  0 Comments

#sp #sneakpeak #v4

As you may have noticed, we've been doing a lot of maintenance over the past few weeks in an effort to create a more reliable and much more robust sponsorship ecosystem that better serves our now nearly 50,000 users! We wanted to take a moment this afternoon to give you a quick update on the behind-the-scenes progress. As some of you know, we're putting the final touches on a new version of SponsorPitch that will offer, among other benefits, improved search and general usability, searchable agency pages, several new and exciting value-added partnerships and additional flexibility with regards to subscription plans. Those are just a few of the highlights.

Here is a sneak peak...

There will, as you might expect, be some significant updates that we wanted to make you ...


One Win From W.S., Naming Rights Hoax Upsets Team

 by Staff  |  27 Oct 2014 at 11:00 AM  |  0 Comments

#worldseries #namingrights #sf

Just hours before game 3 of last Friday's World Series, a press release was sent out stating that the naming rights to McCovey Cove had been acquired by boat rental marketplace, Boatbound, in a deal that would rename the famed area behind AT&T Park's right field wall "Boatbound Bay." The San Francisco Giants were apparently blindsided by the news, which was a hoax, but before the team could deny the deal, numerous major media outlets including San Francisco's own local NBC affiliate ran the story (and some media outlets still are today).

After seeing the reports on the Friday news, Willie McCovey himself reportedly made what must have been a very awkward call to the team's front office to see what was up.

Here's the official response from the team's twitter feed on Friday:



Bankruptcy Court Orders Team To Pay Back $20 Million Sponsorship

 by Staff  |  22 Oct 2014 at 10:39 AM  |  0 Comments

#fees #soccer #legal

One of the world's most recognized soccer clubs is in hot water thanks to a sponsorship deal gone very wrong. German soccer club Bayer Leverkusen was ordered on Wednesday by a German court to pay back $20.3 million in sponsorship fees accrued between 2009 and 2011 to creditors of bankrupt electricity provider, Teldafax.

The court ruled that, based on the sponsor's previous payment history, club management should have known that the company was insolvent before accepting the payments in 2009. According to German broadcaster, Deutsche Welle, Teldafax was the second largest bankruptcy in German history with over 700,000 customers losing money.

Bayer Leverkusen CEO Michael Schade said the team will consider an appeal of the decision.


Underwear Start-Up Seizes On Unique Partnership Opp

 by Staff  |  20 Oct 2014 at 08:55 AM  |  0 Comments

#endorsements #nfl #pr

MeUndies, a Los Angeles-based start-up that sells designer underwear, has found a unique way to get its name out there. The company has signed Dallas Cowboys running back Joseph Randle, who was recently charged with shoplifting underwear, has its brand new spokesperson. MeUndies will reportedly pay enough to cover the fine, as well as donate $15,000 worth of underwear and basic apparel to children in need.

"As a young company, MeUndies is faced with difficult challenges all the time, says MeUndies marketing director Dan King. "It's up to us to turn a negative situation into a positive one, almost on a daily basis."

According to TechCrunch, MeUndies has raised a mere $1.4 million in funding to date.


Kaepernick Fined For Beats Presser

 by Staff  |  10 Oct 2014 at 11:53 AM  |  0 Comments

#nfl #fines #ambush

49ers QB Colin Kaepernick has been fined $10,000 for sporting a pair of pink Beats by Dre headphones in last Sunday's post-game press conference. When asked whether Beats would pick up the tab, Kaepernick replied with "we'll let that be unanswered." Bose is the official headphone and headset of the NFL. As part of Bose deal, players reportedly are restricted from wearing competing headphone brands during training camps, practice and on game day from kick-off to 90 minutes after the final whistle.

#49ers QB Colin Kaepernick still rocking Beats by Dre headphones after beating #KCChiefs pic.twitter.com/A5Hh4uVaWn— Paul Gutierrez (@PGutierrezESPN) October 6, 2014


Red Bull Settles Wing Suit

 by Staff  |  08 Oct 2014 at 04:14 PM  |  0 Comments

#activation #legal #energydrinks

One of the world's most active sports marketers has agreed to pay more than $13 million to settle a proposed class action lawsuit that alleges Red Bull misrepresented the benefits of its product in everything from sponsorships and athlete endorsements to the sport of flugtag.

From BevNet:

The suit argues that Red Bull misleads consumers about the superiority of its products with its slogan “Red Bull gives you wings” and its claims of increased performance, concentration and reaction speed, to name a few. This deception is proliferated through the company’s advertising on television, the Internet, social media and events, athlete endorsers, glossy print brochures, marketing campaigns and its slogan-promoting Red Bull Flugtag series, according to the suit.

If the settlement is...


iHeartMedia Inks $200 Million Deal

 by Staff  |  07 Oct 2014 at 04:47 PM  |  0 Comments

#deals #music #agencies

iHeartMedia Inc., formerly Clear Channel, has signed global ad holding company, Omnicom Media Group, to a $200 million, multi-platform partnership that it says will provide the agency's clients with one-of-a-kind exposure and access to iHeartMedia's roster of events, sponsorship opportunities and technologies. The sponsorship pact is the most company's most comprehensive since rebranding to iHeartMedia in September.

"Our partnership with iHeartMedia exemplifies Omnicom Media Group's go to market approach, focusing on doing deeper, more significant deals with partners who are innovating in their category and providing more opportunities for our clients to engage with consumers in meaningful and memorable ways," said John Swift, CEO North American Investment, Omnicom Media Group.



FedEx Shareholders Put Sponsorship To A Vote

 by Staff  |  30 Sep 2014 at 08:30 AM  |  0 Comments

#nfl #pr #investors

FedEx shareholders put the shipping and logistics company's largest sponsorship to a vote on Monday. The proposal, submitted at the company's annual shareholder meeting in Memphis, asked proposed a vote on whether the company should "drop or distance ties with the NFL Washington Redskins team, logos and/or stadium sponsorship until the franchise changes the team’s name." Signed in 1999, Fedex is 15 years into the 25 year, $205 million naming rights agreement.

The proposal was rejected by more than a 10-1 margin...

The vote comes as pressure mounts on some team sponsors to take a position on whether the team name should be changed with some groups threatening to boycott team sponsors over the issue.

photo credit


Uber Promotes Home Games With First Team Partnership

 by Staff  |  26 Sep 2014 at 11:11 AM  |  0 Comments

#activation #deals #apps

From Uber, here's a glimpse at what the ridesharing service's first app integration with a pro sports team will look like when launched in October. On home gamedays within the Uber app, a Kings team insignia will appear for users in the Sacramento market that promotes the game and provides the ability to hail a ride to it with a single click. As for the team's own mobile app, Kings fans will be able to access Uber via the “Going to the Game” or “Transportation” section. If this one goes well, look for more win-win deals like this in the ridesharing category, which just saw Uber's top competition sign on to become the official rideshare partner of MLB.com.


Public Offers Mixed Recommendations To NFL Partners

 by Staff  |  25 Sep 2014 at 11:04 AM  |  0 Comments

#polls #nfl #pr

In a new poll from Reuters/IPSOS, 80% of those 1,247 Americans polled say NFL sponsors should take some action, but the majority fell short of saying that sponsors should terminate sponsorships entirely.

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//The second dimension is NOT implemented yet.
'dimensions': ['TM360Y14'], // The dimensions
'firstDimension': 'TM360Y14', // the first dimension - not necessary, but to make things obvious
'secondDimension': undefine...


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