Sidelined from TV until September, Conan O'brien is heading out on a 30-city tour sponsored by American Express. The tour, which Conan announced via his Twitter account earlier today, is dubbed the The Legally Prohibited from Being Funny on Television Tour presented by American Express.
Organizers called the tour "a night of music, comedy, hugging and the occassional awkward silence."
A schedule of tour stops can be found at teamcoco.com
Life is all about making compromises right? That's what roughly 1,000 A.C. Milan fans thought they were making last Fall, when they gave up a big football match with Real Madrid for a poetic musical, thanks to Heineken and about 150 accomplices in on the joke, including girlfriends and professors. Check out the video below.
Heineken ?taly Activation from Kreatif360 on Vimeo.
Kraft Foods' U.S. Snacks business has partnered with the NCAA and CBS Sports to become an Official NCAA Corporate Partner for several of its flagship snack brands, including Planters, Ritz, Oreo and Wheat Thins. The sponsorship will provide promotional and marketing rights for the NCAA and all 88 of its men's and women's championships. Terms of the deal were not disclosed.
As part of the agreement announced today, the brands will be featured as the NCAA's official Cookie, Nut and Cracker partners through in-store promotions and with a major advertising buy on CBS Sports starting in March with the Network's exclusive coverage of the "Road to the Final Four."
"This partnership is a slam dunk for Kraft Foods," said Stephen Chriss, Senior Director, Marketing Alliances at Kraft Foods...
Deals
Aaron's to sponsor Waltrip in Cup Series at 'DegaFLW Partners with Wolverine BootsCost was Big Issue in Sprint's Decision Not To Renew NFLThe NHL & Hershey Canada sign exclusive 3 year partnership in Canada
Trends
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Tactics
Sharp Exec: "Since we stepped away from Manchester United #sponsorship the awareness of Sharp has fallen."Visa Extends FIFA-Themed Marketing Campaign to Global Audience
FLW Outdoors, the world's predominant tournament fishing organization, has partnered with boot-maker, Wolverine, bringing the brand on board as an associate sponsor. Terms of the agreement were not disclosed.
"We're proud to announce our partnership with Wolverine and look forward to a relationship that will surely benefit both parties," said FLW Outdoors' Chief Marketing Officer and Senior Vice President Trisha Blake.
As part of the deal, Wolverine will receive exposure across all platforms of FLW Outdoors, with a concentration on FLWOutdoors.com, but also including tournaments and other outlets.
"Wolverine is proud to enter this relationship with FLW Outdoors," said Todd Yates, VP Marketing & GM Apparel for Wolverine. "Wolverine's extensive range of premium products including...
As it turns out brand name corporate partners may be able to provide a reciprocal halo effect to non-profits, too. According to the Cone Trend Tracker, more than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out.
“Leading nonprofits are transforming their missions into breakthrough cause brands by harnessing the power
of corporate partnerships to rally new supporters with a compelling call-to-action,” explains Alison DaSilva,
Cone’s executive vice president of Cause Branding. “While we have seen many companies reap the benefits of
cause-related partnerships, these results reveal the same benefits hold true for the nonprofit brand. Strategic
corporate partnerships can help nonprofits stand out and creat...
Last night UK Sponsorship consultancy and publisher, Hollis Sponsorship, announced its annual awards in a variety of sponsorship categories, at a gala in London. The awards primarily focus on European and UK sponsorship campaigns. For Sponsorship Consultancy of the Year, Synergy beat out Capitalize, Four Sports, Arts & Sponsorship, MEC Access, Octagon and SBI. John Smith’s Grand National campaign was the toast of this year's class taking home three awards including the Hollis Sponsorship of the Year award.
The winners listed by category:
ARTS SPONSORSHIP (supported by Arts & Business)
Campaign: HSBC Indian Summer
Sponsor: HSBC
Entered by: HSBC
CHARITY & COMMUNITY SPONSORSHIP (supported by the NCVO)
Campaign: BOOM! Nation
Sponsor: v
Entered by: TomTom nation
EDU...
In building up sponsorships with virtually every pro sports team, SpongeTech might have employed a successful tactic -- buying sports inventory at fire sale prices from distressed financial companies. However, the strategy of marketing sponges so aggressively to sports fans through signage cleared aimed at sole name awareness, always did seem a little strange. Now, it appears the spongemaker has an outstanding tab with the Giants, Mets, Knicks and Rangers.
The New York Post today reports that the Giants are the latest to file suit, claiming that SpongeTech owes the team $360,000 for unpaid catering services stemming from the company's use of a private suite and associated "food, drinks and hospitality charges."
This brings SpongeTech's tab to New York sports teams to a total of $1....
Deals
Pepsi to sponsor Tour of the Battenkill #cycling raceLG to Sponsor Final Four Theatre Broadcasts in 3-DKarbonn Mobiles signs #sponsorship deal with #IPLChrysler Signs Up For Fashion MiamiNew Era Signs Four Year Sponsorship for Newly Formed Pinstripe BowlNFL, Verizon Launch NFL Mobile
Trends
#UEFA Partners Praise Champions League Refinements
Tactics
What's Behind U.S. Census Sponsorships?Chevy Maximizes #SXSW #sponsorship with social media mash-upP&G extends 'Thank You, Mom' #sponsorship campaign to include Paralympics
CBS Sports is teaming up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema to present the first-ever 3-D broadcasts of the 2010 NCAA Men's Final Four semifinal and national championship games. The broadcasts will be available live in up to 100 Cinedigm cinemas nationwide.
The 3-D broadcasts, held on April 5th and 6th, will be fully-produced by CBS Sports with CBS College Sports Network announcers Dave Ryan and Steve Lappas calling the games. LG Electronics USA, which is the Official 3-D Sponsor for CBS Sports' NCAA Tournament broadcasts and Official Corporate Partner of the NCAA, has signed on to present the showings nationwide.
"CBS Sports has always been on the forefront of new technology to enhance the viewing experience," said Ken Aagaard, executive vice president...
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