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Underwear Start-Up Seizes On Unique Partnership Opp

 by Staff  |  20 Oct 2014 at 08:55 AM  |  0 Comments

#endorsements #nfl #pr

MeUndies, a Los Angeles-based start-up that sells designer underwear, has found a unique way to get its name out there. The company has signed Dallas Cowboys running back Joseph Randle, who was recently charged with shoplifting underwear, has its brand new spokesperson. MeUndies will reportedly pay enough to cover the fine, as well as donate $15,000 worth of underwear and basic apparel to children in need.

"As a young company, MeUndies is faced with difficult challenges all the time, says MeUndies marketing director Dan King. "It's up to us to turn a negative situation into a positive one, almost on a daily basis."

According to TechCrunch, MeUndies has raised a mere $1.4 million in funding to date.


Kaepernick Fined For Beats Presser

 by Staff  |  10 Oct 2014 at 11:53 AM  |  0 Comments

#nfl #fines #ambush

49ers QB Colin Kaepernick has been fined $10,000 for sporting a pair of pink Beats by Dre headphones in last Sunday's post-game press conference. When asked whether Beats would pick up the tab, Kaepernick replied with "we'll let that be unanswered." Bose is the official headphone and headset of the NFL. As part of Bose deal, players reportedly are restricted from wearing competing headphone brands during training camps, practice and on game day from kick-off to 90 minutes after the final whistle.

#49ers QB Colin Kaepernick still rocking Beats by Dre headphones after beating #KCChiefs pic.twitter.com/A5Hh4uVaWn— Paul Gutierrez (@PGutierrezESPN) October 6, 2014


Red Bull Settles Wing Suit

 by Staff  |  08 Oct 2014 at 04:14 PM  |  0 Comments

#activation #legal #energydrinks

One of the world's most active sports marketers has agreed to pay more than $13 million to settle a proposed class action lawsuit that alleges Red Bull misrepresented the benefits of its product in everything from sponsorships and athlete endorsements to the sport of flugtag.

From BevNet:

The suit argues that Red Bull misleads consumers about the superiority of its products with its slogan “Red Bull gives you wings” and its claims of increased performance, concentration and reaction speed, to name a few. This deception is proliferated through the company’s advertising on television, the Internet, social media and events, athlete endorsers, glossy print brochures, marketing campaigns and its slogan-promoting Red Bull Flugtag series, according to the suit.

If the settlement is...


iHeartMedia Inks $200 Million Deal

 by Staff  |  07 Oct 2014 at 04:47 PM  |  0 Comments

#deals #music #agencies

iHeartMedia Inc., formerly Clear Channel, has signed global ad holding company, Omnicom Media Group, to a $200 million, multi-platform partnership that it says will provide the agency's clients with one-of-a-kind exposure and access to iHeartMedia's roster of events, sponsorship opportunities and technologies. The sponsorship pact is the most company's most comprehensive since rebranding to iHeartMedia in September.

"Our partnership with iHeartMedia exemplifies Omnicom Media Group's go to market approach, focusing on doing deeper, more significant deals with partners who are innovating in their category and providing more opportunities for our clients to engage with consumers in meaningful and memorable ways," said John Swift, CEO North American Investment, Omnicom Media Group.



FedEx Shareholders Put Sponsorship To A Vote

 by Staff  |  30 Sep 2014 at 08:30 AM  |  0 Comments

#nfl #pr #investors

FedEx shareholders put the shipping and logistics company's largest sponsorship to a vote on Monday. The proposal, submitted at the company's annual shareholder meeting in Memphis, asked proposed a vote on whether the company should "drop or distance ties with the NFL Washington Redskins team, logos and/or stadium sponsorship until the franchise changes the team’s name." Signed in 1999, Fedex is 15 years into the 25 year, $205 million naming rights agreement.

The proposal was rejected by more than a 10-1 margin...

The vote comes as pressure mounts on some team sponsors to take a position on whether the team name should be changed with some groups threatening to boycott team sponsors over the issue.

photo credit


Uber Promotes Home Games With First Team Partnership

 by Staff  |  26 Sep 2014 at 11:11 AM  |  0 Comments

#activation #deals #apps

From Uber, here's a glimpse at what the ridesharing service's first app integration with a pro sports team will look like when launched in October. On home gamedays within the Uber app, a Kings team insignia will appear for users in the Sacramento market that promotes the game and provides the ability to hail a ride to it with a single click. As for the team's own mobile app, Kings fans will be able to access Uber via the “Going to the Game” or “Transportation” section. If this one goes well, look for more win-win deals like this in the ridesharing category, which just saw Uber's top competition sign on to become the official rideshare partner of MLB.com.


Public Offers Mixed Recommendations To NFL Partners

 by Staff  |  25 Sep 2014 at 11:04 AM  |  0 Comments

#polls #nfl #pr

In a new poll from Reuters/IPSOS, 80% of those 1,247 Americans polled say NFL sponsors should take some action, but the majority fell short of saying that sponsors should terminate sponsorships entirely.

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Richard Branson Gets Spirits Sponsor For Inaugural Spaceflight

 by Staff  |  23 Sep 2014 at 05:03 PM  |  0 Comments

#deals #space #spirits

Grey Goose has snagged an out of this world sponsorship opportunity -- literally. The partnership between the Bacardi-owned vodka brand and Richard Branson's Virgin Galactic will see Grey Goose integrated into the first commercial spaceflight with experiential events, exclusive content and a series of limited edition promotions.

“We are delighted that Grey Goose is joining us as a partner on our incredible journey, said Branson. "We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grow,” says Branson.

The first Virgin Galactic spaceflight is planned to launch from Spaceport America, New Mexico in early 2015.

“This is a marriage of two brands who share values and a true sense that ...


NFL Enlists Sponsor Support In Fight Against Domestic Violence

 by Staff  |  15 Sep 2014 at 10:31 AM  |  0 Comments

#nfl #vz #pr

While some marquee brands like EA Sports and Nike have taken definitive steps to distance themselves from Ray Rice, most NFL league sponsors seem to be cautiously supportive of the league's response and at least one league sponsor, Verizon, is taking an active role in working with the NFL in the wake of the Ray Rice incident.

"When this first broke, Roger came to Verizon and said would you help educate us and create a program to combat domestic violence because you are one of the bellwethers in this area and our teams have been meeting and helping them create their own internal programs here," Verizon Chairman and CEO Lowell McAdam told the Goldman Sachs Communacopia Conference last week. "So we’re very supportive of Roger and very supportive of the NFL and we’re going to wait and s...


Nascar To Name New Entitlement Partner Today

 by Staff  |  03 Sep 2014 at 11:35 AM  |  0 Comments

#deals #nascar #telecom

Nascar today will unveil a new title sponsor for the Nationwide series in a 1:30 pm est press conference. The 10-year sponsorship agreement between Comcast and Nascar is reportedly worth nearly $200 million and will rename Nascar's secondary series the Xfinity Series.

Today's announcement will be made at the Nascar Hall of Fame and streamed live at NASCAR.com.


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