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Blog

Samsung Uses Sponsorship To Invent Sliding Seats

 by Staff  |  24 Jul 2014 at 10:48 AM  |  0 Comments

#telecom #activation #rugby

No matter how well stadiums are constructed these days, even the most expensive seats rarely provide the perfect sightline. To promote its latest line of TV's, Samsung and the Qantas Wallabies recently set out to fix that problem. The Samsung SlideLiner is a four person ‘couch’ that will sit on tracks beside the pitch, following the action along the field of play. With a maximum speed of 20km per hour and an 80 meter track, the SlideLiner can travel with views from try-line to try-line so its occupants get the best views of the action. Fans can learn more and enter to win a seat on the SlideLiner here.



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Automaker Expands Global Soccer Platform With Trio Of Deals

 by Staff  |  17 Jul 2014 at 08:57 AM  |  0 Comments

#auto #deals #global

City Football Group, the entity overseeing sponsorships for Manchester City FC, New York City FC and Melbourne City FC has announced that Nissan will be the organization's first global partner. The 5-year deal will see the Japanese automaker become a partner of each club in the three team football network.

“This innovative partnership enhances Nissan’s investment in the game of soccer which is a key platform to further strengthen our brand globally," said Carlos Ghosn, Nissan President and CEO. "Additionally, the value in kind deal will see Nissan introduce the world’s best-selling electric vehicle to the world’s fastest growing football team, an example of how the collaboration will pair innovation with innovation to bring the excitement of Nissan and soccer to customers around the...



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Airlines Quick To Capitalize On Cup Win

 by Staff  |  14 Jul 2014 at 11:15 AM  |  0 Comments

#WC14 #activation #socialmedia

Marketers at Lufthansa, the official airline of the German Football Association (DFB), must have known it would be a somewhat awkward celebration if their team took home the hardware on Sunday. That's because competitor, Emirates, was front and center throughout the World Cup awards ceremony viewed by over a billion people worldwide. Nevertheless, as official were preparing to award the World Cup trophies, Lufthansa came up with a clever way to join the celebration (if by social media only). Hat tip: Skift

The best extra weight we've ever carried! pic.twitter.com/qaknvITdGy— Lufthansa (@lufthansa) July 13, 2014



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Adidas Takes Victory Lap On Soccer's Biggest Stage

 by Staff  |  11 Jul 2014 at 12:01 PM  |  0 Comments

#WC14 #apparel #activation

As their social media campaign relentlessly reminds us, Adidas, is truly #allin as the World Cup Final approaches. Being the uniform supplier to both Argentina and Germany, the German apparel maker can now sit back and watch its two sponsorship properties battle it out for world supremacy this Sunday. Look for more videos like this one just released in the run-up to the big game...



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Why Nike Is Exiting One Of The Most Lucrative Sponsorships In Sports Blog_lock

 by Staff  |  09 Jul 2014 at 11:03 AM  |  0 Comments

#sneakers #soccer #manu

Here's the statement from Nike, which this week signaled its intention to end the company's apparel deal with Manchester United at the conclusion of next season:

Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season. Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders. We look forward to a successful final season with the club.

Enter Adidas. The apparel maker reportedly is ready to pony up 60 million British pounds ($100 million) per season for the next 10 years to put its stripes on Man U's kit. If true, the deal wou...



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What Happens When You Send A Paper Plane Sponsorship Proposal? Blog_lock

 by Staff  |  07 Jul 2014 at 02:29 PM  |  0 Comments

#sales #proposals #creativity

We have no idea, but one crafty sponsorship seeker is about to find out. Hat tip: Brandon Van Dyck at Dickies.

Maybe the oddest request for #sponsorship I've received yet. A paper airplane. #itdoesntevenfly pic.twitter.com/0lFXLJ8u2J— Brandon Van Dyck (@brandonvandyck) July 7, 2014

What are the most creative tactics you have used to get the attention of a prospective sponsor? Did they work?



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Airbnb Scores Shrewd Sponsorship Deal Blog_lock

 by Staff  |  07 Jul 2014 at 11:58 AM  |  0 Comments

#sharingeconomy #regulation #running

Amid significant opposition from the hotel industry and a slew of recent subpoenas from New York state Attorney General Eric Schneiderman, Airbnb has decided to take its case to the streets. Literally. The wildly popular accomodations sharing website has struck a shrewd deal to be a sponsor of this year's New York City Marathon, in what is the most significant deal yet in a fast growing category, travel apps.

Marathon officials say that the deal will not conflict with the hotel category as Airbnb will be known as an official community hospitality partner.

“We see the Airbnb partnership not as a replacement to hotels, but rather an alternative for runners and their guests,” says NYRR spokesman Chris Weiller. “The running community is a leading community within Airbnb. That’s why ...



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World Cup Biter Loses Brand Sponsor Blog_lock

 by Staff  |  27 Jun 2014 at 11:51 AM  |  0 Comments

#WC14 #

Less than one month after signing Uruguayan football star, Luis Suarez, 888poker has withdrawn its sponsorship after the biting incident that got him a nine match, four-month FIFA ban. Adidas, which also has a deal with Suarez, says it is also evaluating its £1 million partnership with the 27-year-old striker. While Adidas and 888poker distanced themselves, other brands have taken advantage of the controversy using the biting incident as an opportunity to join the World Cup conversation.

photo credit



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Uber's Paramount Partnership: Hitch A Ride With Optimus Prime Blog_lock

 by Staff  |  19 Jun 2014 at 01:20 PM  |  0 Comments

#film #activation #mobile

To promote the premiere of Transformers 4, the popular black car service, Uber, is giving customers in select cities the chance to hail a ride with one of the lead characters from Transformers: Age of Extinction. Here's how you can roll with the Autobots this weekend:



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Who's Ready For The Bitcoin Bowl!?! Blog_lock

 by Staff  |  18 Jun 2014 at 10:58 AM  |  0 Comments

#bitcoin #bowls #newcategories

In an effort to move bitcoin into the mainstream, BitPay, a merchant processor of the much-hyped digital currency which just raised $30 million, has agreed to sponsor a major bowl game. The St. Petersburg Bowl (formerly Beef O'Brady Bowl) will be renamed the Bitcoin St. Petersburg Bowl for the next three years.

"Our goal is to continue to move bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity," said Tony Gallippi, Executive Chairman for BitPay. "College football fans and the bitcoin community represent a similar target demographic - tech-savvy men between the ages of 18 and 40."

Naturally, tickets and game merchandise will be available for purchase with bitcoin through Bitpay's processing services.

Would you accept bitcoin for your s...



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