Brian Gainor's Partnership Activation, one of the must-have resources for any sponsorship professional, recently celebrated its 7th anniversary (Congrats, Brian!) with a list of the 50 top sponsorship activations in recent memory. Partnership Activation, if you don't already know, is a treasure trove of information for anyone looking to create memorable partnerships for themselves or their marketing partners. Sign-up for the Partnership Activation newsletter here.
Here's Brian's "Big 50"... got a favorite?
1. Chick-Fil-A Fowl Pole
2. Denver Water - Stop Running Toilets
3. Carlton Draught Magnatron
4. 7-Eleven / Chicago White Sox
5. TaylorMade / SD Padres Driver
6. Taco Bell’s Steal A Base, Steal A Taco
7. Grasshopper Zurich / Duravit - Hot Tub
8. Heineken / MCFC ...