#endorsements #nfl #pr
MeUndies, a Los Angeles-based start-up that sells designer underwear, has found a unique way to get its name out there. The company has signed Dallas Cowboys running back Joseph Randle, who was recently charged with shoplifting underwear, has its brand new spokesperson. MeUndies will reportedly pay enough to cover the fine, as well as donate $15,000 worth of underwear and basic apparel to children in need.
"As a young company, MeUndies is faced with difficult challenges all the time, says MeUndies marketing director Dan King. "It's up to us to turn a negative situation into a positive one, almost on a daily basis."
According to TechCrunch, MeUndies has raised a mere $1.4 million in funding to date.