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Blog

FedEx Shareholders Put Sponsorship To A Vote

 by Staff  |  30 Sep 2014 at 08:30 AM  |  0 Comments

#nfl #pr #investors

FedEx shareholders put the shipping and logistics company's largest sponsorship to a vote on Monday. The proposal, submitted at the company's annual shareholder meeting in Memphis, asked proposed a vote on whether the company should "drop or distance ties with the NFL Washington Redskins team, logos and/or stadium sponsorship until the franchise changes the team’s name." Signed in 1999, Fedex is 15 years into the 25 year, $205 million naming rights agreement.

The proposal was rejected by more than a 10-1 margin...

The vote comes as pressure mounts on some team sponsors to take a position on whether the team name should be changed with some groups threatening to boycott team sponsors over the issue.

photo credit



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Uber Promotes Home Games With First Team Partnership

 by Staff  |  26 Sep 2014 at 11:11 AM  |  0 Comments

#activation #deals #apps

From Uber, here's a glimpse at what the ridesharing service's first app integration with a pro sports team will look like when launched in October. On home gamedays within the Uber app, a Kings team insignia will appear for users in the Sacramento market that promotes the game and provides the ability to hail a ride to it with a single click. As for the team's own mobile app, Kings fans will be able to access Uber via the “Going to the Game” or “Transportation” section. If this one goes well, look for more win-win deals like this in the ridesharing category, which just saw Uber's top competition sign on to become the official rideshare partner of MLB.com.



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Public Offers Mixed Recommendations To NFL Partners

 by Staff  |  25 Sep 2014 at 11:04 AM  |  0 Comments

#polls #nfl #pr

In a new poll from Reuters/IPSOS, 80% of those 1,247 Americans polled say NFL sponsors should take some action, but the majority fell short of saying that sponsors should terminate sponsorships entirely.











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Richard Branson Gets Spirits Sponsor For Inaugural Spaceflight

 by Staff  |  23 Sep 2014 at 05:03 PM  |  0 Comments

#deals #space #spirits

Grey Goose has snagged an out of this world sponsorship opportunity -- literally. The partnership between the Bacardi-owned vodka brand and Richard Branson's Virgin Galactic will see Grey Goose integrated into the first commercial spaceflight with experiential events, exclusive content and a series of limited edition promotions.

“We are delighted that Grey Goose is joining us as a partner on our incredible journey, said Branson. "We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grow,” says Branson.

The first Virgin Galactic spaceflight is planned to launch from Spaceport America, New Mexico in early 2015.

“This is a marriage of two brands who share values and a true sense that ...



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NFL Enlists Sponsor Support In Fight Against Domestic Violence

 by Staff  |  15 Sep 2014 at 10:31 AM  |  0 Comments

#nfl #vz #pr

While some marquee brands like EA Sports and Nike have taken definitive steps to distance themselves from Ray Rice, most NFL league sponsors seem to be cautiously supportive of the league's response and at least one league sponsor, Verizon, is taking an active role in working with the NFL in the wake of the Ray Rice incident.

"When this first broke, Roger came to Verizon and said would you help educate us and create a program to combat domestic violence because you are one of the bellwethers in this area and our teams have been meeting and helping them create their own internal programs here," Verizon Chairman and CEO Lowell McAdam told the Goldman Sachs Communacopia Conference last week. "So we’re very supportive of Roger and very supportive of the NFL and we’re going to wait and s...



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Nascar To Name New Entitlement Partner Today

 by Staff  |  03 Sep 2014 at 11:35 AM  |  0 Comments

#deals #nascar #telecom

Nascar today will unveil a new title sponsor for the Nationwide series in a 1:30 pm est press conference. The 10-year sponsorship agreement between Comcast and Nascar is reportedly worth nearly $200 million and will rename Nascar's secondary series the Xfinity Series.

Today's announcement will be made at the Nascar Hall of Fame and streamed live at NASCAR.com.



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ESPN Got Paid In Bitcoin For Latest Bowl Sponsorship

 by Staff  |  25 Aug 2014 at 09:24 AM  |  0 Comments

#deals #bitcoin #tech

It may come as no surprise that BitPay elected to pay ESPN for its recent bowl sponsorship in bitcoin. Company execs confirmed on Friday...



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UA Makes Bid For One Of Basketball's Biggest Stars

 by Staff  |  21 Aug 2014 at 09:36 AM  |  0 Comments

#deals #nba #negotiation

According to ESPN's Darren Rovell, Kevin Durant's representation, Roc Nation Sports, is mulling a massive offer from Under Armour worth between $265 million and $285 million over 10 years. The prospective endorsement deal, which would bring to an end a seven year relationship with Nike, reportedly also includes stock and other items such a community center built in his mother's name. Your move, Nike!



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Reebok Offers Sponsorship For Tattoo

 by Staff  |  14 Aug 2014 at 04:32 PM  |  0 Comments

#deals #crossfit #apparel

Sponsorships are almost never permanent. These days there is always a term and an "out clause." That kind of goes out the window though when you get a gigantic tattoo of your sponsor. Reebok in Sweden is offering a $6,000 (40,000 SEK) crossfit sponsorship to the athlete that gets the biggest tattoo of Reebok's logo. Check out this crazy promotion...



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Toyota Recalls Red Zone Sponsorship

 by Staff  |  12 Aug 2014 at 10:54 AM  |  0 Comments

#media #auto #activation #nfl

In response to an outcry from some fans regarding Toyota's on-field graphics during the 49ers first televised pre-season game, The Northern California Toyota Dealers Association says it will no longer run the Toyota Red Zone signage once the ball is snapped. Presumably the graphics will still be on field in between downs. Just last May, Toyota was named the exclusive auto partner of the stadium and the team. Toyota's statement:

"We're football fans too. We've heard fan feedback and it's not our intention to distract from the joy of the game. Toyota will continue to be a strong supporter of the 49ers as part of our multi-year partnership and we're working to ensure that future brand mentions won't distract from game play. During the remainder of the 49ers' pre-season games, fans and v...



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