Deals
Pepsi to sponsor Tour of the Battenkill #cycling race
LG to Sponsor Final Four Theatre Broadcasts in 3-D
Karbonn Mobiles signs #sponsorship deal with #IPL
Chrysler Signs Up For Fashion Miami
New Era Signs Four Year Sponsorship for Newly Formed Pinstripe Bowl
NFL, Verizon Launch NFL Mobile
Trends
#UEFA Partners Praise Champions League Refinements
Tactics
What's Behind U.S. Census Sponsorships?
Chevy Maximizes #SXSW #sponsorship with social media mash-up
P&G extends 'Thank You, Mom' #sponsorship campaign to include Paralympics
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