Who says signage can't sell? Not SpongeTech, the smarter sponge. In fact, you can't go to an MLB ballpark without seeing SpongeTech somewhere these days. In case you haven't seen our daily Deal Flow section, SpongeTech is making sports sponsorship a centerpiece to the firm's new marketing strategy. And people, a lot of people, like Keith Hernandez are taking notice.
At current tally, SpongeTech has signage presence in 28 of 30 MLB ballparks, deals with at least 6 NFL teams and 2 NHL teams, and various other partnerships including Mike Ashley Racing and the National Hot Rod Association, World Football Challenge, and the Nautica NYC Triathlon.
SpongeTech also has licensing agreements with Nickelodeon and Viacom to market SpongeBob Square Pants soap filled bath sponges.