The PGA TOUR and Wyndham Worldwide have extended the hotel chain's title sponsorship for the Wyndham Championship, through 2012. Wyndham Worldwide's original four-year agreement was set to expire with this week's tournament at Sedgefield Country Club in Greensboro, North Carolina.

"The Wyndham Championship has generated significant drama and considerable coverage as the final Regular Season tournament by finalizing the starting field for the Playoffs, particularly since the Playoffs were trimmed last year from a starting field of 144 players to 125," PGA TOUR Commissioner Tim Finchem said. "Beyond the importance of the tournament and its long history with the PGA TOUR, Wyndham Worldwide has been a terrific partner of the PGA TOUR and the Piedmont Triad Charitable Foundation, and we ...

Polo deal worth about $8M over 5 years, Citizen sponsorship worth $15-20M over same period SBJ reports.

The US Open starts in two weeks, but the USTA is already a big winner before a single shot has been struck at the season's final Grand Slam tournament. Long-time sponsors Citizen Watch and Polo Ralph Lauren are renewing US Open sponsorships in five-year pacts that are worth a total of "up to $28 million" according to a published report in SportsBusiness Journal written by Daniel Kaplan.

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Every year more than 300,000 college organizations struggle to connect with brands and get sponsorship for the causes they are most passionate about, CampusSponsorship.com says.

Through the recently launched website, students complete online activities such as puzzles, quizzes, watching and rating a video and such; in exchange for a donation by the brands to the students’ organizations or causes.

After completing the activity students are invited to spread the word, and grow the brand's donation to the group, by asking friends and members to do the same activity. The idea behind Campus Sponsorship was incubated through DreamIt Ventures' startup accelerator program in Philadelphia.

The site's pitch to campus organizations?

"You guarantee that you will interact with a brand'...

Unique marketing partnership believed to be first of its kind.

In what is thought to be the first marketing partnership of its kind, the Eagles rock band is presenting this year’s Florida Panthers training camp.

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Westin Hotels to offer U.S. Open promo as part of SPG rewards program

Westin Hotels, a Starwood Hotels & Resorts brand, will be the official and exclusive hotel for the 2010 US Open, which kicks off on August 30th. During the Championships fans can also take advantage of great rates and special packages available at The Westin New York at Times Square and The Westin Jersey City Newport.

“Westin is committed to promoting wellness and an active lifestyle, and through our relationship with the US Open we are able to do so in a meaningful way that will resonate with Westin loyalists, while introducing even more travelers to our brand,” said Brian Povinelli, Vice President Brand Management, North America, for Westin Hotels & Resorts. “We are also proud to support direct access to this premier tennis event via live streaming, which will enable a global audie...

The Commonwealth Games Organising Committee said it has roped in auto major Tata Motors as the official motor transport sponsor for the forthcoming games and will source different vehicles from the firm's stable.

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Esurance has signed on as an official sponsor of the 2010 US Open. The comprehensive partnership includes on-site presence, media support of tournament television broadcasts, and an extensive prescence on USOpen.org, the official website of the US Open.

On-site at the 2010 US Open, Esurance will be provided with both courtside and ring signage in Arthur Ashe Stadium, as well as a booth on the grounds of the USTA Billie Jean King National Tennis Center. In line with its overall corporate philosophy, Esurance will support the US Open's Green program, by sponsoring distribution of New York City Subway MetroCards at select times during the two-week tournament. The USTA has instituted a wide-ranging green program at the US Open, one component of which is to encourage attendees to take mas...

Sponsorship is juice chain's first with a major pro sports league

The WNBA and Jamba Juice have entered into multiyear relationship that will highlight both companies’ commitment to promoting fitness and healthy nutrition. The partnership is the national juice retailer's first with a professional sports league.

This alliance will kick-off at Jamba Juice in Santa Monica Boulevard next week, where top WNBA athletes will be onsite to discuss healthy eating and exercise. For the remainder of this season, several fan promotions, along with WNBA player appearances, will take place in select Jamba Juice retail locations in WNBA markets. As part of the alliance, WNBA FIT will feature exclusive content including nutrition and exercise tips for fans.

“Jamba Juice shares the WNBA’s commitment to promoting an active lifestyle that helps Americans of all a...

Freightliner Trucks as extended their partnership as the Official Hauler of NASCAR. With the extension, the sponsorship, which started in 2006, will run through 2015.

Starting in 2011, NASCAR trailers will be pulled by the all new Freightliner Coronado with the Detroit Diesel DD15 engine equipped with BlueTec emissions technology.

NASCAR, along with many of the racing teams Freightliner sponsors, will serve as a demonstration platform for the machine.

"We've enjoyed a wonderful partnership with NASCAR over the last five years and look forward to continuing the relationship in the years to come," said Melissa Clausen, director of product marketing at Freightliner Trucks. "NASCAR continues to allow us to showcase our trucks and equipment to a nationwide group of loyal NASCAR...

Today's top sponsorship stories

Deals

Alitalia to title sponsor Rugby League European CupUSA Basketball Signs 7 Sponsors Through 20120: Nike; Gatorade; State Farm Insurance; Tiffany & Co.; JA Apparel Corp., owners of Joseph Abboud brand; Milk Processor Education

Trends & Tidbits

Commonwealth Games' exclusive #sponsorship sales arrangement raises controversy Sponsor Woes: Eight #NASCAR Sponsorships That Didn't Work Too WellThe Nascar-ization of #Soccer: Teams Double Up on Sponsor Money

Activations & ROI

Wells Fargo finally puts its #PGA Tour title #sponsorship to work; assumes Quail Hollow Champs titleP&G launches new #NFL cross-portfolio campaign for 2010 Season: "Take it to the House"