As Rome's ancient Colosseum literally crumbles from neglect, the cash-strapped Italian government is looking for private sponsors willing to help pay for restoration work in exchange for advertising rights.
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Alpha Invites to Lead Time (TM) by SponsorPitch
As we confirmed yesterday, SponsorPitch is developing a social research service exclusively for sponsorship professionals. You can learn more about it here. If you'd like to join the group of forward-thinking sponsorship pros currently helping us with testing, new ideas and feedback, you can request an alpha invitation by submitting your email below.
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Links 07/28/10
Today's top sponsorship stories
Deals
Cadillac returns to Jazz @ Lincoln Center with $38K CoupeASICS to be Broadcast Sponsor of European Athletics Championships in BarcelonaP&G Adds Global Olympic #Sponsorship; Reaffirms USOC CommitmentIMG to Acquire ISP Sports
Trends & Tidbits
NFL relaxes Las Vegas ad ban, with restrictions2012 reasons why your brand should be sponsoringESPN, Comcast May Battle For P&G Olympic Dollars
Activations & ROI
Ambush marketers are becoming more agile: Unilever's last-minute surprise foxes P&G shampoo launch
Sponsor Research Is Not A Zero Sum Equation
Results from SponsorPitch's Property Research Survey
We've crunched the numbers from the 1st Annual SponsorPitch Property Research Survey, which we conducted among sponsorship sales professionals last month. The summarized results can be read below. If you didn't have the chance to be a part of our alpha testing group the first time around, we're giving you a second chance. If you agree with the ideas expressed by your peers below, as well as those expressed in our recently published white paper on the topic, you can apply for an alpha invitation here.
Sponsorship.survey.results 7.28.10bView more documents from sponsorpitch.
IMG to Acquire ISP Sports
As first reported by Sports Business Daily, IMG is acquiring ISP Sports in a blockbuster deal that will shake up the face of college sports.
A definitive purchase agreement has been approved and signed by the parties, though certain regulatory approvals and closing conditions must still be met. Financial terms of the transaction were not disclosed.
ISP, headquartered in Winston-Salem, NC, has the rights to Alabama, Arizona State, Auburn, Baylor, California, Duke, Georgia, Georgia Tech, Notre Dame, South Carolina, Syracuse, UCLA, Virginia Tech, Wake Forest and Washington, among others.
ISP will be combined with IMG's existing college sports group, which provides marketing, licensing and media services to universities.
"We are very pleased to add ISP Sports to IMG's college sp...
P&G Adds Global Olympic Sponsorship; Reaffirms USOC Commitment
IOC deal will cover next 5 Olympic Games
Procter & Gamble, as expected, today announced a TOP partnership with the International Olympic Committee for the next five Olympic Games, starting with London 2012 and running through the 2020 Games.
Some of the P&G brands that will be participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay.
The company also reaffirmed its continuing support of the U.S. Olympic Committee (USOC) and announced an additional $50,000 donation to help cover training and expenses for elite U.S. athletes. The company maintains that the new global Olympic partnership only adds to its support of the USOC, a deal which began before the Vancouver 2010 Olympic Winter Games, and will run through 2020.
"We are thrilled to continue our commitment to the global ...
Links 07/27/10
Today's top sponsorship stories
Deals
Travelodge renews #sponsorship of Britain's Bottled Beer AwardsEverBank buying naming rights to Jacksonville #Jaguars stadium in 5 yr #sponsorshipJuice retailer sponsors blood donation in Canada
Trends & Tidbits
How NOT To Solicit SponsorshipThe Pac-10 has traditionally been at a disadvantage when negotiating #sponsorship. New plan aims to change that.U.S. companies paying majority of Olympic freight again
Activations & ROI
Public unable to recall World Cup sponsors
EverBank Buying Naming Rights to Jaguars' Stadium
The Jaguars finally have a stadium naming rights partner, and they didn’t have to look far to find it.
The Jaguars and EverBank will announce a deal this afternoon that will give the Jacksonville-based financial institution exclusive naming rights to city-owned Jacksonville Municipal Stadium. It’s believed to be a five-year agreement.
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Links 07/26/10
Today's top sponsorship stories
Deals
Yokohama signs marketing deal with CowboysBMW, USOC make 6-year #sponsorship deal officialAnheuser-Busch inks deal with Madison Square GardenU of Tx, Champion Energy Create Affinity Energy Option for Alumni, Fans -- "Texas Longhorns Energy" Barclays Center adds London-based, Willis Group, as latest sponsorAmerican Express Sponsors Live Concert Series on VevoContinental is expanding its football #sponsorship with a new FC Bayern Munich deal making it the "official tire"AVEDA signs as presenting sponsor of ECO Fashion Week VancouverMichael Jordan scoring deals for Bobcats, signs 2k Sports sponsorship
Trends & Tidbits
Sole focus on #sponsorship misses the larger marketing pictureIs measurement up to sponsors or properties? Answer: YesA Look at CAA SportsSponsorship...
BMW, USOC make 6-year sponsorship deal official
A German automaker sponsoring American athletes? BMW and U.S. Olympic Committee officials see nothing contradictory about that in this global economy.
The two organizations made their six-year deal official Monday at a news conference at a BMW dealership in Manhattan. A person familiar with the contract told The Associated Press in May that it's worth about $24 million.
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