Press Release

July 26, 2010

DALLAS -- The University of Texas Men's & Women's Athletics programs today announced a landmark sponsorship program with Dallas-based Branded Retail Energy Company to create Texas Longhorns Energy (TLE). TLE, to be powered by one of the nation's top retail electricity providers, Champion Energy Services, will provide 100 percent renewable energy to alumni and fans in deregulated regions of Texas. Each new customer account will generate funds for sustainability initiatives for UT and UT Athletics.

The new service will be officially launched mid-August. While final rates will be announced at that time, costs are expected to be in line with other renewable electricity rates currently in the market. Branded Retail Energy first approached UT with the conc...

Today's top sponsorship stories

Deals

iBN Sports Becomes New Title Sponsor of Las Vegas Invitational and Las Vegas ClassicBoston ad agency, Mullen, advertises itself via field boards at Fenway #soccer gameCasio teams up with Red Bull Racing to widen watch appealAP Sources: IOC set to name P&G as global sponsorLG agree multi-year #sponsorship deal with Red Bull #F1 team

Trends & Tidbits

FIFA partners thrive according to post-World Cup research

Activations

Mobilizing Brands - Benchmarking the Tour de France

EA and the Premier League on Thursday announced that EA SPORTS has become the Official Sports Technology Partner of the Premier League, expanding EA's current partnership with the League by four additional years. EA SPORTS branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures, and EA SPORTS will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction. EA SPORTS will also sponsor the Player Performance Index and will explore new ways to utilize more in depth Barclays Premier League statistics in future iterations of EA SPORTS products.

“As the most watched domestic soccer competition in the world, the Barclays Premier League delivers tremendous global exposure and direct access to one of t...

With thousands of fans tailgating outside stadiums and arenas every given night, ample opportunities exist for brand marketers to drive consumer impressions and partnership affiliation awareness. As organizations and brand partners continue to analyze opportunities inside stadium parking lots, it's hard to ignore what has become a common practice at the Tour de France.

With limited marketing opportunities along the course, Tour de France sponsors invest their activation dollars into building mobile vehicles designed to entertain fans lining the course. These vehicles, traveling as a parade of sponsors, serve as effective awareness drivers for partnering brands.

Sports organizations in the United States can benchmark this practice of mobilizing sponsors by incorporating them in:

...

The International Olympic Committee is ready to announce a new global sponsorship deal next week with the world's largest consumer products company.

A news conference is planned for Wednesday in London, where IOC president Jacques Rogge will unveil a multi-million-dollar agreement with American-based giant Procter & Gamble Co.

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Today's top sponsorship stories

Four-year deal makes HP "official technology innovation partner"

The San Francisco 49ers have secured a multi-year sponsorship with Palo Alto-based, HP, it was announced Wednesday. HP which will serve as the presenting partner for the 49ers 2010 Season, including presenting partner of the 2010 49ers Training Camp. Terms of the deal were not released.

“We are very excited to have our first ever season presenting partner in HP. HP will have a strong brand presence integrated into the presentation of 49ers football – from training camp to the 2010 season,” said 49ers Chief Sales Officer John Vidalin. “Similar to the 49ers international relevance in football, HP’s technology innovation is international in scope so we’re excited to see a partnership between a pair of iconic brands headquartered in the Bay Area.”

Through the 2013 season, HP will se...

Today's top sponsorship stories

Deals

Britvic Soft Drinks signs two year partnership with The Jockey Club for J2O to sponsorshipScottish FA secures four-year Carling #sponsorship dealDevelopers Diversified Realty Corp. secures new #sponsorship agreements with AT&T & Coca-ColaChicago Public Schools Names Office Depot "Official Sponsor of Back to School"Spanish #Basketball Fed. nixes National Team #sponsorship by PokerStars, saying deal isn't compliant under Spanish lawVerizon, USF Athletics Form Long-Term PartnershipUSOC will announce BMW #sponsorship next Monday

Trends & Tidbits

Delhi Commenwealth Games has ambitious revenue target with sponsorship secured from mix of state-run companies, multinationals and Indian companiesSpongeTech Story Becomes A Cautionary TaleStudy: WorldCup Sponsors Receive Hi...

Sponsorship measurement firm FanLab says that official sponsors of the 2010 World Cup received substantially higher fan recall than official sponsors of the National Football League, according to a new survey by the firm.

In two separate studies, fans of each sport were presented with three business categories and asked to select the official sponsor. In each of the categories presented to World Cup fans, the official sponsor was chosen most often. In the NFL study, the official sponsor was not recognized most frequently in any of the three categories surveyed. The categories selected and the results from the study are shown below.

“Our data consistently shows that exposure does not guarantee a link, but World Cup sponsors had less than three weeks and made more of an impr...

Office Depot has been designated an "Official Sponsor of Back to School" for Chicago Public Schools.

Through this sponsorship of Chicago Public Schools' upcoming 2010-2011 school season, Office Depot has designed and produced the school's annual District Wide Parent Friendly Calendar of Important Dates for 2010-2011.

"Office Depot has enjoyed a great relationship with Chicago Public Schools for many years, and we are thrilled to have the opportunity to partner with one of the largest school districts in the country to help kick off the new school year," said John Lander, Vice President, Chicago Region for Office Depot. "Through this calendar initiative, Office Depot will also be providing Chicagoland parents and teachers with special coupons and incentives that will help them go ...