Today's top sponsorship stories

Deals

England #Sponsorship Deal Ended by NationwideVolkswagen to help German Open go green, signs on as Premium Partner#NFL Cheer Teams Get Apparel PartnerACE back as title sponsor of #PGA Champions Tour event in Naples, #FLSasol Won't Renew Six-Year, $20 Million Sponsorship of Springbok RugbyOrlando Magic and #Insurance Office of America announce major #sponsorship for Amway CenterRolex extends naming rights of the Rolex Sydney Hobart Yacht Race through 2015

Trends & Tidbits

Armstrong's longtime coach says team sold Trek bikes after Discovery Channel ended #sponsorshipSouth African Airways suing ex-CEO. Investigation includes #sponsorship deals w/ Angel Cabrera & #ATP

GTM Sportswear will continue its NFL sponsorship program and has signed or renewed agreements with 11 NFL Cheer Teams for the 2010-2011 season. The sponsored teams include: Arizona Cardinals, Atlanta Falcons, Buffalo Bills “The Jills”, Cincinnati “Ben-Gals”, Denver Broncos, Indianapolis Colts, Minnesota Vikings, New Orleans “Saintsations”, San Francisco 49ers “Gold Rush”, Tampa Bay Buccaneers, and Tennessee Titans.

“GTM is an awesome apparel provider. Their professionalism, product quality and dynamic customer service makes for a pleasurable experience every time.” said Chato Waters from Atlanta Falcons Cheer.

The sponsorships vary by team and include trade of GTM products for promotional elements provided by the NFL Cheer Team. Promotional elements include, but are not limited to...

Building society Nationwide has confirmed it is to end its sponsorship of the England football team.

The move had been expected for a number of weeks, and brings an 11-season association to an end.

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Today's top sponsorship stories

Deals

Anheuser-Busch, MasterCard #MLB sponsorships end after seasonDow Chemical in Olympic deal, sees $1 billion potential sponsorshipMarriott Makes Splash with USA #Swimming #Sponsorship

Trends & Tidbits

How to screw up a sponsorshipReno-Tahoe Open needs title sponsor more than everBanking on a new era of sponsorship

Activations

Volvo Offers Urban Drive-In Experience

Marriott International will be the official hotel sponsor of USA Swimming, the national governing body of swimming in the United States. As part of the sponsorship announced today, Marriott will provide USA Swimming's 300,000 members with special member benefits, and USA Swimming will make Marriott brands its preferred hotels for all events.

The brand hopes that the sponsorship will lead to increase weekend bookings when occupancy is typically lower while growing market share by attracting traveling swim teams and their families. Marriott expects this relationship will also increase the likelihood that these families will choose Marriott hotels for their personal vacations and weekend getaways.

"Sponsoring a sports organization like USA Swimming is a fantastic opportunity for Ma...

While Volvo transitions ownership from Detroit-based Ford to China's Gheely Holdings, the Swedish car brand has tapped a new campaign that is straight from the American heartland. Volvo recently offered urban-dwellers in London the opportunity to experience a classic Drive-In through a new campaign called VolvoStarlite Urban Drive-In. Earlier this month, the brand partnered with entrepreneur, Damian Barr, to recreate a Drive-in located in the heart of London at the Old Truman Brewery on Brick Lane. Ticket holders simply were asked to show up, jump in one of 25 shiny new Volvos and listen to the movie through the cars’ audio system. Roller-skating waitresses made sure the potential customers didn't have to get out of the car.

Additional sponsors, including alcohol, beauty and ...

There is a better than good chance that the financial reform bill set to be passed by the United States government will have a conspicuous impact on sports sponsorships in years to come.

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Deals

HTC Columbia in talks with Google for #sponsorship dealDow Chemical Company joins the TOP ProgrammeMinnesota Vikings and Minnesota Lottery Sign Sponsorship Deal

Trends & Tidbits

Jacques Rogge says IOC is OK with BP sponsoring 2012 London OlympicsSponsors Considered for San Diego Beaches

The Arizona Diamondbacks Unveil the Dbacks Legends Race

The Arizona Diamondbacks are taking their game entertainment to the next level with the introduction of a new Legends Race initiative that celebrates four of the team's All-Star players from the past. The team's new entertainment tactic, sponsored by Henkel North America, serves as a great way of how sports properties can take a general concept and customize it to make it their own.

When the team unveiled the Racing Legends for the first time on Friday, four costumed employees with oversized heads standing 10-feet-tall represented former Diamondbacks' players Randy Johnson, Luis Gonzalez, Matt Williams, and Mark Grace. The race, won on the first night by Randy Johnson, will occur between the 5th and 6th inning of every Diamondbacks game for the rest of year and beyond. But the first ...

If swimmers get caught in a rip current off San Diego, efforts to save their lives could soon be sponsored by a wireless company.

Or a bank. Maybe a fast-food chain.

A San Diego City Council committee voted unanimously Wednesday to move forward with a plan to raise revenue by expanding corporate sponsorships to lifeguard towers, benches and walkways at city beaches.

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