Lewis talks to Ben Sturner about how he started his sponsorship agency, breaking into the industry and the important of networking in brokering sponsorships.
Watch NowZenith Optimedia's Martin McKinnon gives AbaF's Sue Roff a candid perspective about the value of sponsorships and the role it can play in the arts.
Watch NowKathy Murphy provides three core reasons that led ING to sponsor marathons throughout the country, including the NYC Marathon. She says the sport attracted them as a sponsorship opportunity because it is participatory throughout a lifetime, synonymous with...
Watch NowMark catches up with Samantha Lucas, Chair of Burson-Marsteller's U.S. Brand Marketing Practice, to see what kind of ideas are floating around one of the world's foremost public relations agencies. What's their take on sponsorships in the current environme...
Watch NowRay Katz, Founder of Optimum Sports which is a wholly owned subsidiary of Omnicom Group, has been instrumental in the development of landmark sponsorships such as State Farm's sports sponsorships, Visa's NFL deal and many other high profile global deals. Ka...
Watch NowCarnegie Sports and Entertainment uses cause marketing and corporate social responsibility, usually combined with a sports and entertainment hook, as a business generating platform for corporate clients such as Chipotle, Coca-Cola and Reebok. How did havin...
Watch NowWe caught up with Doug Pirnie, who has over 30 years of experience in sponsorship, and most notably was one of the founding members of IMG's brand consulting business. What recent headline has him bullish on the practice of sponsorship? It might surprise y...
Watch NowAt NY's Women in Sports & Events (WISE) panel, Rick Singer (VP, Client Executive Marketing at IBM) and Rodnell Workman (VP, Strategic Partnerships at MSG) discuss what to include in your initial outreach to a sponsor.
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