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Kathy Murphy, CEO of ING Wealth Management, Talks Sponsorship Strategy

Posted on: August 9, 2009
Posted in: Financial Services
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Kathy Murphy provides three core reasons that led ING to sponsor marathons throughout the country, including the NYC Marathon. She says the sport attracted them as a sponsorship opportunity because it is participatory throughout a lifetime, synonymous with dedicated long terms goals like saving, and offers a platform for investing in local communities.

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