Posted on: August 18, 2009
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Ray Katz, Founder of Optimum Sports which is a wholly owned subsidiary of Omnicom Group, has been instrumental in the development of landmark sponsorships such as State Farm's sports sponsorships, Visa's NFL deal and many other high profile global deals. Katz sits down with Mark for this week's . Katz describes how the landmark State Farm Home Run Derby came about, the role that national media plays in sponsorships, the importance that charity tie-ins play in sponsorship activation and how to create the most effective proposal for Optimum's brand clients. Note: please turn the volume all the way up for now .. we're working on this.
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