Harrie Bakst Tells SponsorPitch How Cancer Led Him to Cause Marketing

Posted on: August 21, 2009
Posted in: Agency
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Carnegie Sports and Entertainment uses cause marketing and corporate social responsibility, usually combined with a sports and entertainment hook, as a business generating platform for corporate clients such as Chipotle, Coca-Cola and Reebok. How did having cancer lead Harrie Bakst to steer clear of law school and form a cause marketing juggernaut in Carnegie Sports and Entertainment? Watch this week's BrandCast to find out.

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