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Senior Events Marketing Manager at Dell, Inc.

Location: Round Rock, TX

Job Description
This role is responsible for the event strategy of Dell SMB business segment. Be the Dell expert on SMB events; and the trusted advisor for Dell sales and marketing leaders in regards to Event marketing.



This position requires strong leadership & interpersonal skills, including defining goals, objectives, strategy and business case to ensure business goals are met by leveraging the marketing effort. The ability to work independently and strong judgment is required to effectively establish and ensure appropriate marketing investment direction. Strong communication skills are required.



The Global SMB Events team consists of a small number of Events proffesionals who are responsible for dreiving global smb events strategy and to support regions in organizing local events. This activity includes working with events owners (Regions, PG, etc.) and establishing the venue, theme, communications, logistics, staffing and metric tracking around events. The successful candidate will be leading the team and must have demonstrated ability to manage people cross region and co-ordinate efforts across a number of departments.



Principal Responsibilities:

Lead Global SMB Event team and define strategy that enables credibility building, leads generation and customer loyalty building

Develop framework for segment marketing to plan, develop, execute and measure events that are linked to business priorities

Define consistent event vetting process that facilitates budget and investment decisions

Work with Global and regional marketing team to implement strategy

Drive annual and quarterly Event Planning with regional sales and marketing team

Identify top opportunities for Dell to show thought leadership and securing speaking opportunities

Develop guidance/intelligence on optimum event vehicle mix to improve efficiency and deliver consistent customer experiences; understand competitive landscape.

Optimize event tactics/make up to amplify high impact vertical events

Establish Event Marketing dashboard with consistent metrics across the regions

Develop strategy for Dell Executives engagement

Liaise with Corporate Communication & Government Affairs colleagues to build an eco-system in our messaging

Integrate new media to deliver customer experience marketing

Required Skills
Minimum 10 years of Sales/Marketing experience, ideally in the IT industry

Strong knowledge of the SMB IT marketplace

Strong analytical & conflict resolution skills

Excellent presentation and influencing skills with people at all levels

Ability to plan long-term direction and consequences while managing day-to-day business

Enjoy working in a truly global environment, well-developed cultural sensitivity and adaptability

English required and additional languages mastery a plus

Apply Online

Posted On: 02/11/2010

Manager, Special Events at Tiffany & Co.

Location: New York, NY

Job Description
Overview:
Responsible for the creative development, management and execution of special events for two New York stores (Fifth Avenue Flagship & Wall Street), and ensuring that the events present Tiffany in a sophisticated manner consistent with the standards of a premier luxury brand. Manage NY special event budget and participate in profit planning so all events are strategically on target with company initatives. In addition, Manager will be responsible for managing,training and developing Special Events Associate and temporary event staff.
Responsibilities:
Oversee special events for two New York stores including on-site and off-site promotions such as Tiffany Registered, Tiffany for Business and community activities, Worldwide Conference and VP meetings, media events, product launches, customer workshops and store tours. Manage all aspects of in-store events such as development of events in line with company merchandising initiatives, drafting and processing of invitations, event logistics, and evaluation based on ROI. Oversee special events budgets for the two NY stores.
Oversee administrative duties, including all relevant budgets, Intranet updates, collateral stock, monthly meetings/calls and recaps related to the various event activities of the two NY stores. Supervise and mentor Special Events Associate to develop her skill set as it relates to Tiffany Special Events and Promotions. Oversee the hiring and management of all temporary event staff.
Manage all vendor relationships including annual analysis. Research and develop new vendor relationships including design and creative/promotional partners for future use.
Responsible for developing a creative menu of event options to be shared with local markets. Partner with regional promotions managers to develop special events inventory and collateral for worldwide promotional use, including updating model fashion closet. Manage all special events inventory and collateral for two New York stores.
Partner with regional promotions managers to develop new presentations for Global Presentation Library based on key initiatives / New York product launches.

Required Skills
Bachelor degree is required
6-8 years special events experience
Detail-oriented
Able to juggle many projects at one time
Excellent written and verbal skills
Ability to work Extended hours during work week to cover events
Knowledge of Microsoft Word & Excel

Apply Online

Posted On: 02/11/2010

Director - Brand, Advertising, & Sponsorships at Humana

Location: Louisville, KY

Job Description
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health benefits companies. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Today, Humana is a leader in consumer engagement. Throughout its diversified customer portfolio, the company provides guidance that can both help lower costs and lead to a better health plan experience.

Are you a fit?
Are you a proven leader with extensive brand, advertising, and SPONSORSHIP experience? Do you have a passion for collaborating to create brand awareness to drive business results? If so, then this role might be the right fit.

Assignment Capsule:
As the Brand, Advertising, and SPONSORSHIPs Marketing Director you will create one brand across Humana and raise brand recognition and awareness among all consumers. You will have the responsibility of setting brand standards, providing brand guidance, and leveraging the Humana brand to effectively advertise and create SPONSORSHIPs that will grow Humana's business. Other responsibilities include, but are not limited to:
Maximize Humana’s brand; create brand architecture
Responsibility for the creative content for all mediums (tv, radio, print, web); develop and recommend artistic strategy for campaigns
Oversee progression of campaign from rough sketches through final production, oversee creation/management of logos, trademarks and symbols, and manage agency relationships to drive successful outcomes
Ability to manage Humana assets by negotiating the best value and leveraging celebrity endorsements/engagements. The ability to connect the right asset to the best celebrity for maximum impact.
Identify best in class vendors/agencies, develop contract terms (including pricing/commisions), ensure maximum value to Humana by highlighting Humana's ROI
Build relationships and network internally and externally; collaborate and partner
Possess business acumen and able to produce results and quantify success

Required Skills
Role Essentials:
Bachelor's Degree in Marketing, Business or similar
Minimum 7 years experience developing ad campaigns (TV, print, media)
Extensive brand experience with brands that have a significant advertising budget
Knowledge of advertising trends and strong visual communication skills
Agency experience
Significant experience leading teams

Role Desirables:
Master’s Degree of Business Administration
Expertise in metrics and analytics
P&L experience

Apply Online

Posted On: 02/11/2010

Coordinator, Sponsorship Solutions at Turner Broadcasting

Location: Atlanta, GA

Job Description
Duties:
- Assist Sponsorship Director and Assistant Manager in executing sponsorship and promotion campaigns when they change to a sold status. Collect/Track and Distribute all materials for all sponsored elements on TBS and TNT. Elements include the increasing number of on-air creative, print, radio, VOD, broadband and wireless. Materials tracked are logos, tags, taglines, footage, product and any legal indemnifications needed for execution.
- Create quarterly grids and input MAPS data to maintain sponsorship grids and tracking. Monitor sponsorship elements on-air via Turner Video to ensure quality control. Responsible for TiVoing custom executions for future use and distribution to Network and client. Maintain weekly meeting reels so all parties have executed copies of all sponsored elements.
- Track producers and producer's schedules to ensure all materials arrive on time so spots can be delivered to Sales for approval in a timely manner. Elements include the increasing number of on-air creative, print, radio, VOD, broadband and wireless.
- Prepare information for weekly and monthly meetings with the TBS and TNT National Ad Sales group, On- Air Creative, Marketing Operations and various online or marketing groups.

Required Skills
Qualifications:
- 1-2 years experience in Marketing, Microsoft Office Suite Writing and editing skills
- Bachelors Degree preferable, but not required with applicable experience Candidate must be highly organized and capable of handling multiple projects at once.
- Television Marketing or Advertising Fields is desired

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers.

Apply Online

Posted On: 02/10/2010

Corporate Relations Coordinator at Americans for the Arts

Location: Washington, DC

Job Description
SCOPE

The Corporate Relations Coordinator is responsible for assisting the Director of Corporate and Foundation Relations with all aspects of institutional giving. Principally, the Coordinator will serve as lead for Americans for the Arts’ Corporate Circle program. This entails managing Corporate Circle membership recruitment, renewals, and stewardship of membership benefits. The Coordinator assists in the development and execution of materials for all corporate campaigns and is responsible for solicitation follow-up.

The Coordinator’s main responsibilities also include managing sponsor relationships. The Coordinator will secure corporate support for Americans for the Arts programs and events, including sponsorships for the following annual events: BCA 10, National Arts Awards, the Americans for the Arts convention, the National Arts Marketing Project conference, and the Nancy Hanks Lecture on Arts and Public Policy.

Additionally, the Coordinator works with the Director to manage deadlines for proposal submission and periodic/final reports. The Coordinator conducts prospect research and prepares development briefs as assigned. The Coordinator is responsible for completing grant applications and drafting sponsorship requests, reports, and stewardship materials as assigned. The Coordinator maintains the electronic and paper records for all institutional funders and prospects and ensures that files are current and complete. In addition to general support of the Development department, the Coordinator arranges meetings with funders, program leaders, and development staff. The Coordinator will represent Americans for the Arts at special events as assigned.


KEY DUTIES AND RESPONSIBILITIES

Responsibilities include, but are not limited to:

Serve as the lead development staff member for the Corporate Circle membership program
Serve as the lead development staff member for sponsorship requests in support of Americans for the Arts’ annual events
Develop fundraising, membership, and stewardship materials for Corporate Circle
Develop sponsorship materials in support of Americans for the Arts’ annual events
Assist with solicitation follow-up; all follow-up phone calls for campaign mailings
Research institutional prospects; prepare and maintain prospect lists for campaigns
Prepare development briefs for meetings and input all contact reports following meetings into database
Draft letters of inquiry, acknowledgement letters, and stewardship reports
Supervise and maintain Corporate and Foundation donor and prospect records, in both database and hard copy files
Manage the Institutional Giving Calendar and ensure that all program staff are aware of deadlines
Manage and coordinate all development materials needed for packets, mailings, and solicitations
Represent Americans for the Arts at events as assigned
Assist with general fundraising needs
Coordinate work assignments and training for temporary personnel and interns

Required Skills
Bachelor’s degree
2–3 years experience in Development, a focus on Corporate Relations
Excellent written and verbal communication skills
Detail-oriented and highly organized
Proficiency in MS Excel, Word, Publisher, PowerPoint, Outlook, and Adobe;
Fluency in netFORUM, iMIS, and/or other database management software; fundraising module proficiency is preferred
Some travel required
A positive attitude and an earnest interest in providing good customer service to our members and partners
A commitment to advancing the arts in America

Apply Online

Posted On: 02/10/2010

Senior Account Executive, Property Management at The Marketing Arm

Location: New York, NY

Job Description
SAE will mange sponsorship portfolio in the Northeast region for telecommunications client. Candidate must have the ability to work in a fast-paced environment, meet stringent deadlines with a positive attitude, be self-sufficient yet contribute as a team member, be solution oriented and resourceful, have the flexibility to alter plans when required. Experience within industry and with client/agency/vendor management and advertising knowledge/experience required. Position will be in a field office, so field marketing experience a plus.



Skills/Responsibilities

· Creative and strategic thinker

· Must be able to build and manage timelines, budgets and program reports / recaps

· Ability to analyze program success beyond reporting direct metrics.

· Strong relationship manager – client, teams/properties, partner agencies and vendors

· Supervisory experience – must be able to motivate and manage internal and external resources when needed

· Must strive to gain, or have deep understanding of Agency and Client

· Actively participate in development of corporate culture

· Proactive regarding continued education

Required Skills
· Bachelor’s degree

· Computer proficiency (MS Word, Excel, Power Point)

· Minimum of 4 - 6 years account management related experience (client, agency or property side). Property/team/league experience is a plus.

· Experience with sports, music, entertainment, sponsorship, promotions and event marketing.

· Excellent written and oral communication / presentation skills

· Outstanding organizational, leadership and project management skills, attention to detail a must

· Professionalism at all levels

· Willingness to travel

Apply Online

Posted On: 02/03/2010