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Manager, Marketing Partnerships and Events at Dr. Pepper Snapple Group

Location: Rye Brook, NY

Job Description
The Manager, Marketing Partnerships role leverages deep knowledge of the individual strategies of DPSG’s brands to (A) create major partnership-based platforms to serve as the building blocks of the marketing calendar to drive case and sales volume through retail activation and/or (B) to address specific geographically-based consumer and distribution opportunities. The role, therefore, requires both brand marketing experience as well as proven partnership marketing/sponsorship expertise. Key to success in this role is creativity in developing effective retail activation plans. This person must actively seek to contribute to a best in class partnerships team on a daily basis. As a manager, this person must also be experience coaching direct reports and expanding the team’s range of influence in organization.

External Responsibilities
1. Acquire and maintain deep knowledge of the individual strategies of DPSG’s brands
• Develop strong relationships with assigned brand team(s) to understand brand strategies, including positioning, as well as brand business priorities such as geographic or seasonal priorities
• Understand the implications of partnership activations at retail on the brand
2. Serve as primary manager for partners / properties
• Develop deep relationships with partners that can be leveraged for competitive advantage of successful partnership elements and activation
• Upon contract renewals exercise excellent negotiation strategies to optimize DPS benefits and cost balance
3. Lead and optimize partnership property internally and externally
• Work continuously to enhance retail activation to maximize benefits for DPS, including sales and case volume, display activity, new account activity / distro, pouring at venue, hospitality for key execs and bottlers, samples distributed, consumer impressions at events, consumer impressions via broadcast
• Leverage strong project management discipline to establish planning principles, critical dates and deliverable expectations for merchandising, POS and premium development
• Seek out ways to increase operating efficiencies with vendor/partner negotiations, effective budget management and ongoing process/tool assessment
• Partner and effectively build relationships with Sales and Marketing teams including DSD, Packaged Beverages, Shopper Marketing, Business Development, and Brand Marketing Teams to optimize activation plans
• Manage and track budgeting/invoicing for your partnerships within 5% of budget
4. Continuous Improvement
• Lead the Partnerships Team in their quest to be “Best in Class” with constant evaluation and results orientation to drive results linked to sales
• Demonstrate ability to update, maintain and analyze measurement tools
• Perform ongoing research on our strengths and opportunity areas, as well as those of our competitors
• Leverage functional expertise, supplier/partner knowledge and industry information to drive thought leadership in partnership marketing and assist business leaders with tackling pressing issues
5. Analytical Rigor, Pre/Post-Analysis
• Conduct pre-evaluation of partnerships to quantify expected ROI
• Conduct post-launch assessment of all partnership initiatives to show ROI
• Proven knowledge and use of syndicated and internal tools that help us assess our business: Nielsen, Case Sales, etc.
• Evaluate existing processes/tools and lead/coach teams to high degree of productivity and efficiency on all projects

Required Skills
1. Functional Experience/Required: both Brand and Partnership/Sponsorship Marketing
• B.A. or B.S. required. MBA preferred.
• Minimum of 3-5 years of brand marketing with proven partnership marketing experience (CPG experience preferred)
• Strong negotiation skills
• Track record of managing marketing partnerships/sponsorships
• Strong oral, written and presentation skills
• Excellent communication skills, both cross functionally, vertically, both internally and externally at all levels
• Excellent project management and leadership skills
• Excellent people management/coaching skills
2. Drive
• Drive to have an impact – with results orientation
• High intellectual curiosity – always striving for solutions
• Energy and passion – do what it takes to maximize their own experience
• Ability to aggressively push and agenda
3. Judgment/Execution
• Strong project management experience – executing a project from start to finish
• Strong analytics including ability to analyze syndicated and internal business reports
• Proficient in Microsoft Excel and PowerPoint
• Ability to spot potential issues, develop solutions and drive change
4. Influence
• Strong interpersonal skills and ability to influence throughout the organization (i.e. -- cross-functional teams and senior leadership)
• Strong interpersonal and communication skills
• Build team relationships – know when to lead and be led
• Deal with conflict/different views constructively
5. Relationship Building Skills
• Strong interpersonal skills and ability to develop deep relationships that serve as a competitive advantage for DPS in gaining more from our partnerships versus other partners.
6. Commitment to demonstrating ACTION behaviors
• Accountable: Say what you’re going to do; do what you say
• Customer Centric: Focus on customers’ and consumers’ needs
• Transparent and Honest: Share knowledge and information openly; no hidden agendas
• Inspect What We Expect: Define your expectations; inspect progress and results
• Own Decisions: Bold and courageously make decisions with facts and input
• No Blame Fixing: The solution begins with me

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Posted On: 02/03/2010

Manager of Advertising & Sponsorship at Harrah's Entertainment

Location: Tunica, MS

Job Description
This position is responsible for the day-to-day planning and implementing of all advertising efforts and securing sponsorships for Harrah's Tunica, Horseshoe Tunica and Tunica Roadhouse.

DESCRIPTION
Manages advertising and sponsorship budgets and creative development, as well as strategically develops and implements all Harrah's Tunica, Horseshoe Tunica and Tunica Roadhouse campaigns. Works with the media department on media planning, placement, and promotional support. Responsible for planning advertising strategy and tactics including creative concepts, media selection, and campaign strategy. Interfaces with department managers to identify promotions, activities and events that require advertising and other communications support as well as sponsorship support to offset expenses. Oversees web site activities. Informs the company agency of all policies, objectives, goals and related information essential to the effective implementation of company programs. Reviews advertising publications and promotional and collateral materials prepared by our advertising agencies and vendors: ensures quality performance and competitive pricing. Partners with the Director of Marketing to develop strategies and programs to achieve promotional awareness, acquisition and sponsorships. Works with Marketing Departments (Promotions and Entertainment), all internal departments, vendors, agencies and employees for the development, implementation and analysis of incoming partnerships and sponsorships to directly reduce costs, drive revenue and add value to the property programming. Acts as a role model and always presents oneself as a credit to Harrah’s and encourages others to do the same. Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies. Licensed and authorized to obtain money from the cage and to distribute promotional prize money on the gaming floor. Must pass managerlap.

The following is also an expanded set of responsibilities:
• Develop the annual advertising budget and business plan
• Ensures execution of all on property advertising activities
• Manages and coordinates with strategic media partners on identifying and developing cross-promotional value-added opportunities
• Monitors advertising compliance of all media and advertising activity
• Monitors and keeps current all signage, public area systems and in-house video channels for quality and content. This includes the in-house Scala system.
• Responsible for the accuracy of the content on harrahs.com.
• Maintains awareness of talent performing in the competitive market and in the industry
• Acts as the liaison for Harrah's to the Tunica Convention and Visitor’s Bureau, attending all monthly meetings, calls and provides support to their agency when called upon.
• In addition to the property leaders, works with the Vice President of Marketing and Director of Marketing on any other projects and campaigns involving Harrah’s Entertainment or the Mid South Region.
• Any other projects or responsibilities that are deemed significant and necessary
Creates Requests for Proposals (RFP) to create an equitable process for all partners to submit proposals for each project.
• Maintains relationships with partners and vendors to develop, manage and analyze the proposals and execution of the program details.
• Provide comprehensive financial and strategic analysis.
• Presents sponsorship program details and execution points to the property leadership and operational departments via email notification, presentations and meetings as deemed appropriate.

Required Skills
Essential Job Functions: Supervises advertising agency and in-house advertising department. Selects and evaluates outside vendors. Negotiates contracts. Develops the plan and budget, subject to the approval of the Director of Marketing. Monitors advertising and sponsorship expenditures to ensure they remain within established budgets. Establishes reports and systems to monitor actual expenses compared to budget and take necessary action to remain within budget. Completes weekly forecast and decides when variances to budget are required and provide necessary cost/benefit justification.
Qualifications: Advertising/Marketing or related college degree is required. Strong knowledge of all media including Print, Broadcast, Outdoor, Internet and Sales. Minimum of five (5) years advertising, marketing, sales or agency experience required. Strong advertising production knowledge and creative/design skills are necessary. Must understand media buying, working with an advertising agency and finances and commissions that apply to this area of the industry. Must be organized and detail-oriented. Must be able to get along with co-workers and work as a team. Must be able to manage an internal team. Must present a well-groomed appearance.
Physical, Mental And Environmental Demands: Must be able to maneuver to all areas of the casino, including in and around pit areas. Must be able to lift up to 15 pounds and carry up to 10 pounds. Must have eye for detail. Must be able to bend, stoop, reach, kneel, twist and grip items when necessary. Must have the manual dexterity to operate a typewriter, computer, 10 key adding machine, photo copy machine, fax machine and telephone. Must be able to work at a fast pace and in stressful situations. Must be able to read, write, speak and understand English. Must be able to respond to visual and verbal cues.

Reports To: Director of Marketing

Harrah's Entertainment reserves the right to make changes to this job description whenever necessary.

Harrah’s Entertainment, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.

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Posted On: 02/02/2010

Manager, Corporate Sponsorship at T. Rowe Price

Location: Baltimore, MD

Job Description
PRIMARY PURPOSE OF THE POSITION

This position is responsible for developing, managing and executing corporate sponsored programs, partnerships, events and information channels (e.g., web) in order to differentiate and promote the T. Rowe Price (''TRP'') brand. The incumbent will analyze, evaluate, and present to senior management sponsorship opportunities which help establish TRP as a market leader while staying true to the firm's brand and mission. The incumbent will also work with cross-functional businesses in leveraging opportunities to promote and enhance awareness of corporate brand via sponsorships, events, the corporate homepage and local advertising.

PRINCIPAL RESPONSIBILITIES

Corporate Sponsorship - Provides stewardship for major corporate sponsorships and ensures alignment with T. Rowe Price's culture, strategy and brand. Evaluates and analyzes sponsorship requests and proactively identifies and targets new opportunities. Leverages distribution channel and marketing knowledge and relationships to position sponsorship; to ensure sponsorship's alignment with business unit marketing strategies; and to achieve maximum exposure. Required to negotiate and influence various internal stakeholders and agendas in order to execute sponsorship. Should stay abreast of current thinking/trends around the topic of sponsorships and methodologies for measuring impact.

Corporate Events - Leads creative brand messaging for large scale, highly visible, firm-wide initiatives and corporate events, (e.g. Investment Symposium). Works with a diverse group of internal stakeholders (corporate and distribution channel marketing groups, Legal) to develop theme and execute marketing aspects of events in alignment with T. Rowe Price corporate brand and values. May manage some aspects of event budget.

Corporate Homepage - Charged with enhancing the T. Rowe Price brand through the external homepage. Drives the look and feel of corporate website content and design to promote the TRP brand and analyzes site traffic for trends and business opportunities. Determine global homepage positioning to enable greater accessibility to information about company news, investor relations, career opportunities and corporate citizenship, while helping to drive relevant traffic to business unit sites. Relies on experience and creative expertise to further differentiate the TRP brand and move it forward. Develop metrics to evaluate success and impact of site.

Community Advertising - Develop and steward a community advertising program, meant to build awareness for and support the firm's community activities and priorities. Establish consistent process to evaluate and execute requests. Responsible for building both an overall and local community advertising strategy to be leveraged by each TRP location. Includes working with Investor Centers when appropriate opportunities surface.

Required Skills
QUALIFICATIONS
Requried
• College degree and 6 years related work experience, or Associates degree and 8 years related work experience, or High school/diploma/equivalent and 10 years related work experience
• Demonstrated marketing experience
• Ability to balance need for business results with social good
• Ability to work independently
• Strong analytical background, negotiation skills and organizational savvy
• Ability to see the big picture and determine when an opportunity may be worthwhile to pursue
• Ability to effectively persuade and influence opinions
• Comfortable with Senior Management/Business Unit Head exposure
• Ability to navigate the organization and generate buy-in in order to achieve objectives
• Demonstrated project management skills; specifically large-scale, firm-wide initiatives
• Demonstrated ability to meet deadlines and work within budget

Preferred
• MBA
• 8 - 10 years marketing experience
• Financial services industry experience is helpful but not required. Incumbent must be able to quickly come up to speed on broad client base and distribution channel marketing agendas
• Proven track record of successful event management
• Experience with corporate sponsorship programs strongly

T. Rowe Price is an Equal Opportunity Employer

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Posted On: 01/29/2010

VP/Group Account Director at Momentum

Location: New York, NY

Job Description
At Momentum, Group Directors, Business Leadership, are more than good client facers. They’re business drivers and creative champions. They understand their category categorically. Numbers, facts and competitive stats are on the brain as much as strategy, execution, process, presentation and politics.

Momentum is looking for a proven leader for our spirit/liquor account, William Grant & Sons. William Grant & Sons is currently the number eight luxury spirits portfolio in the U.S. Their aim is to become the most respected premium spirits portfolio in the world—and Momentum is going to help them get there. The company has a collection of iconic brands ranging from Stolichnaya Vodka, the world’s best-selling Russian Vodka to the world’s favorite single malt Scotch whisky, Glenfiddich, to the handcrafted range, The Balvenie, and innovative new brands such as Hendrick’s Gin, Sailor Jerry Rum and Milagro Tequila. Momentum works with William Grant USA on building strong relationships with its distributor partners and delivering fully integrated marketing programs that drive profitable brand performance.


YOU, IDEALLY

You’re organized enough to keep the details straight, but ultimately you are a macro thinker. The big picture is always on. At the intersection of Momentum and our clients, you can pull reins to create growth and profitability—and champion your strategy to multiple Momentum teams with confidence.

For at least twelve years you hung your hat inside agencies, steadily moving forward. You possess significant understanding of marketing luxury products. For five years you’ve excelled in spirits marketing on the client or agency side. And for over five years you’ve supervised individuals and helmed teams. Your career is built on objectives, leadership—and ultimately results. Your client skills are stellar – you have the gravitas and maturity to communicate with and navigate among executive and marketing leadership and you know how to sell. Collaboration comes naturally, but you are definitively a self-starter. On your mind: brand strategy, agency goals, client business and solutions satisfying to all. You are tenacious, savvy, a great relationship builder.

YOU, IN PRACTICE

· Have proven experience in the promotion arena including; national/regional/account specific promotions, on- and off-premise programs and events.
· Have an understanding of the broader picture as it relates to advertising, shopper marketing, digital and PR
· Successfully negotiate partners and sponsorships
· Create a team environment where respect, collaboration, strategic thinking, appropriate risk taking and good communication are integral
· You have experience managing and leading a team in located in various offices. Being a virtual leader is no big deal for you. You’ve done it before.
· Are a strategic thought leader and are able to execute – possess hands on tactical experience
· Lead strategy development and brand process for assigned accounts
· Play the primary role in client presentations to sell the idea, respond to questions and communicate the agency’s point of view
· Develop and manage budgets and staffing plans
· Grow the account, attain annual revenue and contribute substantially to margin targets
· Lead account service and cross-discipline agency team in developing and delivering exceptional programs, flawlessly executed while meeting client needs
· Expert in one or more of Momentum’s core functions


CORE RESPONSIBILITES

Some of your responsibilities will include:

· Set goals, drive US initiatives, pursue global growth opportunities, and drive collaboration between account and creative teams at all levels
· Lead the annual business plan development process for the account, collaborating with client and internal team
· Attain annual revenue and contribution margin targets, managing budgets and expenses
· Client engager – build upon existing and new relationships - develop and cultivate relationships with senior clients
· Guide the team (often remotely) in opportunity identification, strategic thinking and the subsequent development of integrated marketing programs by brand across the portfolio
· Hold team to brand strategies and activation programming that delivers against objectives
· Collaborate and partner with the Director of Live Events
· Identify and generate new opportunities within William Grant & Sons by proactively seeking out assignments for under developed brands or countries.
· Create a team environment that facilitates: mutual respect and partnership across functions; quality thinking; appropriate risk taking; strong internal communications; and regular performance feedback.
· Develop staffing plans supporting business
· Develop processes and procedures addressing workflow, operational and quality issues within the team and across other agency departments
· Lead account service and cross discipline agency team in developing and delivering exceptional programs, flawlessly executed while meeting client needs.
· Brand champion, leading development of consumer insights
· Demonstrate working knowledge of Momentum’s core disciplines
· Troubleshoot conflicts with senior clients and team members

Required Skills

· Agency, client or marketing services experience marketing and/or promoting of luxury goods
· 12+ years experience (ideally a mix of agency and client side)
- 5+ years Spirits marketing/promotion
- 5+ years supervising individuals / teams
· Possess significant knowledge of promotional marketing
· Experience in shopper marketing/account specific marketing is a plus
· Strong team management skills internally and externally
- Ability and desire to mentor a team
· Strong presentation skills – ability to develop and deliver compelling client presentations and new business presentation -ability to think on your feet
· Client engager
- know what is expected by client
- proven ability to add value
- ability to think ahead – foresight - proactive
· Love what you do - sense of pride
· Sense of humor


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Posted On: 01/28/2010

Account Executive, Sports & Entertainment at Ketchum, Inc.

Location: New York, NY

Job Description
The Company:

Driving mass market trends and stimulating online and offline “water cooler” chatter, the entertainment and sports industries can bring unrivaled value to a brand seeking to align with pop culture and tap into a consumer’s existing passion points. Ketchum Sports & Entertainment (KSE) understands this value and has expertise in leveraging the drama and emotional connections of sports and entertainment to cut through the clutter of marketing messages to help brands connect with their consumers.



Whether it’s leveraging vast relationships or tapping into more than 20 years of experience, KSE strategically aligns brands with celebrities, film, television, sports and music properties via: promotions; events; product placement; talent endorsements and engagement; traditional and digital media outreach and partnerships; influencer outreach; integration deals; and sponsorships.



The Position:



Our NY office seeks an AE to join our team.



Responsibilities:


Maintain regular contact with clients; proactively offer and implement new ways to meet client needs.

Monitor media for all relevant sports and sports business trends; report to team with insights for clients.

Ability to learn, understand and adapt different sports leagues-- from NASCAR to dog competitions-- and apply that knowledge across various clients business including brand PR, corporate sponsorship, etc.

Cultivate media pitching skills with team; conduct media outreach surrounding various events and spokespeople.

Work with other Ketchum account teams remotely across the country.

Build understanding and knowledge of the clients’ business and their competitive environments.

Participate in program presentations to clients or new business presentations.

Initiate implementation of media events, press conferences/briefings, media tours, etc.

Under the strategic direction of senior management, act as the primary implementer of account plans.

Seek counsel from financial manager to be able to review financial reports, project budgets, and related financial materials.

Required Skills
Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:


Sports Marketing experience

Three years of experience in public relations or similar position in a non-agency setting

Excellent writing , presentation (written and verbal) skills and a strong work ethic

Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or a related field



EOE/AA/M/F/V/D

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Posted On: 01/28/2010

Director of Sponsorship Sales at Tishman Speyer

Location: New York, NY

Job Description
We are currently looking for an experienced Director of Sponsorship to identify, solicit and sell major corporate and industry sponsorships for our Rockefeller Center event program, Top of the Rock Observation Deck and Peter Cooper Village & Stuyvesant Town. This individual will play a key role in the development of the business strategy to expand the programming at all locations and solidify each as premiere event venues in New York City.

We are seeking an experienced sales professional with outstanding presentation, negotiation and closing skills. The ideal candidate would possess these skills specific to sponsorship opportunities and leverage that experience to develop new opportunities through direct contact with consumer and luxury brands as well as cooperative selling through industry agencies. The individual will work closely with: the Special Events Marketing Manager for Rockefeller Center; the Director of Marketing for Peter Cooper Village & Stuyvesant Town; and Legal department. The position reports to the Senior Director of Sales & Marketing for Rockefeller Center.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

· Lead and manage sponsorship sales efforts to maximize revenue and exceed revenue targets.

· Prospect, manage and cultivate existing accounts; actively pilot all sponsorship strategic planning.

· Develop and deliver comprehensive and innovative branded event proposals.

· Serve as primary account contact and manage internal marketing/creative to effectively execute initiatives.

· Utilize database of high level contacts at industry agencies and brands.

· Determine sponsorship opportunities, benefits and tier of contributions for each event or program.

· Negotiate sponsorship terms and benefits for contracts.

· Maximize revenue from current sponsors and develop new partnerships to support business strategies and sales goals.

· Build sales plans and presentations for potential sponsors; produce sponsorship collateral for presentations.

· Maintain detailed knowledge of each event program and budget; coordinate post event follow up.

· Maintain sponsorship database and status reports.

Required Skills
Education: Bachelor's Degree required.

Experience: The ideal candidate will have had seven years of progressive sponsorship sales experience at the Senior Manager or Director level. Superior writing, communication, negotiation and networking skills are a must. Strong relationships with media and advertising purchasers as well as sponsorship influencers and decision makers are also imperative for success in the position.

This is a challenging opportunity to build on a successful career and work as part of a dynamic team that represents one of the most exciting and renown locations in the world.

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Posted On: 01/27/2010