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Sponsorship Manager at Qatar Airways

Location: Doha, QA

Job Description
In this apex of remarkable growth and amazing opportunities, we are searching for excellent staff to join Qatar Airways. If you are looking for a challenging profession with distinctive development for a promising career advancement, this is your chance to be a part of our team!

Be part of Qatar Airways and experience a high-flying career in our airline.



Job Description

The Manager Sponsorship is responsible for developing and driving Qatar Airways global sponsorship strategy while ensuring that each sponsorship undertaken reaps the best possible returns. The sponsorship function will evaluate existing and new sponsorship opportunities which are in-line with the marketing objectives and strategies.
The successful candidate will set-up sponsorship execution plan with all involved internal and external stakeholders as well as plan the budget with the head of department. He/she must upgrade the effectiveness of the sponsorship section within the overall marketing department.

Required Skills
The candidate must have a degree in Marketing/ Sponsorship with at least 8 years experience in managing and executing International Sponsorships. The suitable candidate must have strong management skills, excellent agency management experience and effective negotiation skills. Ability to prepare business reviews and marketing plans are essential requirements of the role.

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Posted On: 07/30/2010

Marketing Coordinator at Whataburger

Location: Phoenix, AZ

Job Description
Manages the Local Store Marketing (LSM) planning for one zone. Effectively executes approved LSM activities to generate measured trial, traffic and profitable sales in the specified zones. Aligns zones operations with the approved Corporate Brand Calendar promotions. Recommends media opportunities (outdoor billboards, media-based sponsorships, etc.) based on store needs and store environment. Follows up on process to ensure media elements are consistent and meet Whataburger Brand standards. Documents and communicates the marketing activities and provides measured results to the Division Marketing Director or Regional Marketing Manager. Develops monthly measurement reports of the marketing activities that capture LSM activity objectives, program timing, program results, and sales and transactions impact

Required Skills
POSITION REQUIREMENTS:
High school diploma or equivalent. Bachelor’s Degree preferred. Minimum 4 years’ previous marketing experience, preferred. Prior experience managing franchisee relationships, advertising, local store marketing and sponsorship management, preferred. Excellent verbal and written communication skills and well-developed analytical skills. Proficiency in MS Office (Word, Excel, Outlook, PowerPoint) and the Internet. Background and drug screen required.
PHYSICAL REQUIREMENTS:
BENEFITS:
Bonus Program, Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Long-Term Disability Insurance, Profit Sharing, 401 K, Paid Holidays, Paid Vacation, Paid Training, Regular Reviews
MAIL OR FAX RESUME TO:
Human Resources
PO Box 791990
San Antonio, TX 78279-1990
Fax: 210-496-4117

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Posted On: 07/29/2010

Brand Manager, Hispanic Activation at Heineken USA

Location: New York, NY

Job Description
Heineken USA Incorporated is one of America’s premier beer importers and the US subsidiary of the world’s second largest brewer.

The Heineken Company is the exclusive importer of Heineken Lager Beer and Amstel Light. Heineken USA has evolved toward a portfolio-oriented company. As of 2005, Heineken USA entered into an agreement with Femsa Cerveza unit of Mexican brewer Fomento Economico Mexican (CCM) and will head the sales, distribution and marketing of the brands Tecate, Dos Equis, Sol, Bohemia and Carta Blanca.

In 2006, Heineken USA updated a flagship brand and began to test market the first major U.S. line extension of the Heineken name in more than 125 years. In 2006, Heineken USA introduced a smooth, new luxury light brand Heineken Premium Light.

GROWTH IS THE MAIN THEME AT Heineken USA. We are about growing our business, our categories and our image of our brands. We are about growing our people in terms of their development—personally and professionally.

We currently have a role open in our Marketing department for a Brand Manager, Heineken – Hispanic Activation. This individual will be responsible for identifying, negotiating and activating all brand experience and product experience activities against the Hispanic Consumer. The position will have day to day management of the Brand experience agency as well as interface with Hispanic PR, Creative and Media agencies on specific projects.

Specific responsibilities will include:

Overall Brand Experience Management
o Actively participate in the development of Heineken Equity activation strategy, Led by Brand Director PR and Brand Activation. Identify sponsorship, partnership and other activation opportunities to recruit Mexican Hispanic Consumers and reengage Caribbean Hispanic Consumers.

o Lead the project management, execution and communication of Hispanic sponsorships to ensure alignment with brand platform and strategies (e.g. Transatlantic Festival, NYLFF, Mezclasonic, National Records & Latin Grammy’s). Lead cross functional project taskforce teams to roll out Hispanic initiatives.

o Lead the negotiation of all new sponsorship and brand experiences for the Hispanic consumer to deliver the desired brand experience and business impact.

o Lead PR activation of Hispanic Brand Activation & Sponsorship programs.

o Manage Brand Experience Agency in the development and activation of all sponsorship and event initiatives (Set clear KPI’s, budget parameters and overall agency evaluation metrics).

o Conduct post evaluation of all Brand experiences to ensure continuous learning and improvement.

o Work with Brand Director to oversee the development and execution of internal communication plan for employees, distributors and trade.

o Contribute to the development of ATL creative and media in support of key sponsorship initiatives (led by Brand Director).

o Manage Legal and Corporate Relations approval of all brand experience components and support elements.

Insight Generation
o Gather and propose consumer insight driven opportunities for activation against Hispanic Consumer.
o Gain strong trade insight and understanding (channel/distributor), ensuring all brand experiences achieve the defined goals.

Commercial Liaison
o Work closely with regional marketing and sales teams to help drive and support the successful sell-in and execution of sponsorship initiatives to distributor and retail partners.
o Gain and maintain ongoing understanding of channels, retail trade and relevant industries (sports, entertainment) and knowledge/understanding of Hispanic consumers and lifestyle.
o Contribute to business cases for proposed sponsorships to gain management team approval and facilitate annual post-evaluations to ensure continuous learning and improvement.

Hispanic Music Activation Platform
o Source landmark music activation platform in priority Mexican Hispanic markets for Heineken Lager for 2011 onwards. Develop local (& national if applicable) activation plan including PR and Media.

Extra Cold
o Develop proposal and activation plan for expansion roll out of Extra Cold refrigeration to ethnic Off premise. Develop and implement Creative, Media and PR plan. Develop and execute launch PR events. Ensure consumer PR is generated through all activities. Measure and evaluate against pre set KPI’s.

Latin Grammy’s
o Develop activation plan and manage stakeholder team to deliver best in class execution of Latin Grammy’s. Measure and evaluate against pre set KPI’s.

NY Latin Film Festival
o Develop and implement activation for NY Latin Film Festival. Evaluate and propose recommendations for 2010.

Media Merchandise
o Lead the implementation of all added value merchandising related to Hispanic media buys.

PR
o In conjunction with Brand Director, develop a national PR plan and initiatives for Hispanic consumers. The plan should be centered around key brand and product experience platforms. Further develop and continuously evaluate current PR platforms (Mezclasonic and National Records) to ensure they are delivering on Strategy.

Budget
o Supervise and track the Brand Experience Hispanic budget as determined by the VP, Marketing.

Planning
o Contribute to the development of annual operating brand plan with agencies and internal brand teams, channels and Regional Business Units to deliver the brand volume and EBIT goals set by Management Team.

Required Skills
· Bachelors Degree in Marketing or related field
· 4-6 years experience of Brand management/ Sponsorship management preferred
· Proven track record in developing impactful brand experiences for Hispanic consumers
· Proven connections within Hispanic (Mexican and Caribbean) music and lifestyle scene
· Bilingual (Fluency in English & Spanish)
· Knowledge of beer/drinks category a plus
· Willingness to travel 50% of time

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Posted On: 07/28/2010

Marketing Manager at LEGOLAND

Location: Polk County, FL

Job Description
The marketing manager will be responsible for Partnership, Promotions, PR, Membership and Brand management including planning and implementation of local, regional and international marketing to maximize visitor ticket revenues through promotions, PR, communications, membership, and brand strategies and partnership alliances for LEGOLAND Florida.

Scope and Responsibilities:

1. Formulates plans, develops and implements a comprehensive strategic local and regional and international plan with Director of Marketing. Plan to define partnership, promotions potential, PR initiatives, membership and creative strategy. Marketing Manager to work hand in hand with Director to develop strategies, set objectives, budgets, staffing requirements and execute program activities. Aligns staff, resources, programs and activities to accomplish objectives through effective program development and implementation, contacts, coordination, and utilization of internal and external resources.
2. Ensures accomplishment of financial/budgetary goals and performance of partnership contract commitments. Oversees and coordinates details of programs within a wide range of functions and individuals.
3. Partnerships: Identifies, develops, negotiates and manages partnerships, in-kind contributions, and pursues partnership-marketing opportunities such as strategic partnerships and alliances. Sets goals and objectives, develops prospects and contacts, develops and implements an action plan, negotiates agreements, and ensures contracts are approved and executed.
4. Promotions: Creates, designs, costs, schedules, implements, tracks and manages promotional programs such as discount coupons, prizes, give-a-ways, and other special programs to increase attendance to the park. Establishes and evaluates relationships with national promotional organizations and oversees same with regional and local promotional partners. Negotiates and drafts promotional agreements, including terms and conditions. Ensures contracts are approved and executed. Gains exposure for promotions with radio, television and the press in conjunction with internal public and media relations staff. Develops joint strategies for promotional opportunities with LSI, other LEGOLAND theme parks, and local/regional theme parks. Works cooperatively with marketing and sales department staff to coordinate and maximize efforts and build synergy. Evaluates effectiveness of promotions and approaches and makes changes to meet targets.
5. Works actively with LEGO Systems, Inc. (LSI) and Team California to develop ideas and promotions featuring LEGO toy products. Develops programs that reach LEGO Maniac Club members to build synergy and increase attendance, awareness and revenue for LEGOLAND Florida.
6. Identifies and develops a network with counterparts in the attractions and entertainment field. Researches, analyzes and tracks competitor activities and collects data to identify current industry trends. Evaluates front-end and back-end promotions and performs competitive analysis with other theme parks relative to their promotions and sponsorships. Utilizes findings to convey information, make presentations, and assist in setting or adjusting targets and action plans.
7. Actively participates in industry organizations, trade shows, seminars, product launches, and other activities to represent and promote LEGOLAND while maintaining and developing a strong network of business contacts and prospects.
8. Develops the organizational structure, roles and responsibilities for the Partnership, Promotions, PR, membership and brand group. Provides program oversight, coordination and management of employees in the above group. Is responsible for hiring, training, development, performance management, team building, and other people management activities.
9. Work in tandum with Director and Media/Creative agency to develop media strategy and creative estategy. Including media buys, creative collateral, promtiosn with consumer based companies and meida agencies, etc
10. Serves as a contributing member on the Senior Marketing Management Team.

Required Skills
Background and Experience:

Requires at least seven years of progressive experience in partnership and promotions within a marketing department, preferably in a theme park, hotel/resort or closely related industry. Requires a track record of success in building strategic marketing alliances, selling advertising or other intangibles, and negotiating contracts. Requires demonstrated ability to develop programs to generate revenue and in-kind contributions to accomplish key revenue objectives. Requires at least three years of management experience with personnel leadership and/or program oversight responsibility.

Requires strong industry and business contacts (local, regional, national and international) with an in-depth understanding of the sponsorships and promotions. Requires demonstrated experience and strategic skills from initial start-ups to plans for succession after implementation. Ability to set and achieve promotions and sponsorship objectives, and effectively coordinate and manage contacts and relationships. Requires demonstrated skill in developing and delivering effective presentations, negotiating deals, and outstanding organizational, verbal and interpersonal communication skills. Strong leadership, people management, team building, and project management skills required. Computer proficiency with ability to use Microsoft Office Products (Word and Excel) and database software is required. Requires the ability to build positive relationships and linkages with the business community to position and promote LEGOLAND Florida.

Education:

A bachelor’s degree in business, marketing, or closely related field (or equivalent education and experience) is required. Knowledge of foreign languages and cultures is desirable.

Other Requirements:

Must be willing to work flexible hours, including evenings and weekends to support park operations.

Must have a valid driver’s license, safe driving record and be willing to utilize own vehicle for business purposes.

Must have or be able to get a valid passport. Requires travel domestically and internationally.

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Posted On: 07/27/2010

Director, Partnership Marketing at Burlington Coat Factory

Location: Burlington, NJ

Job Description
Bring your passion for fashion to today's Burlington Coat Factory. If you are interested in a career in retail, consider joining one of the largest off price retailers of apparel and home furnishings in the nation. We always have a large selection of quality name brand merchandise at huge savings; coats, clothing and shoes for the whole family, fashionable accessories, home decor, and everything for baby. Burlington means one-stop shopping for labels you love at prices you love even more. With more than 400 stores, we're always looking for good talent that can drive results. We currently have the following position available:

Job Number: 2014021
Job Title : Director, Partnership Marketing
Location : Burlington, NJ
Shift : FT
Status : Salaried
Description :

The Director, Partnership Marketing is responsible for developing, implementing and managing marketing strategies designed to increase sales and build brand awareness for various merchandise divisions and marketing programs.

Director, Partnership Marketing has a strategic role within the marketing department, will build ROI plans for each program and has fiscal responsibility to show return on marketing investment for each initiative.

· Develop and document creative and innovative marketing strategies while identifying and managing the details of programs to ensure proper execution in support of the business. Work with business stakeholders to facilitate the implementation of comprehensive, multi-media marketing programs to support and fulfill the customer experience by defining the appropriate mix and messaging for each strategy.

· Develop national, strategic partnerships to grow awareness through traditional and alternative channels. Incorporate social media (Twitter, Facebook) into marketing campaigns when applicable.

· Plan a calendar of events that generate foot traffic, database names and/or sales for new and existing stores. All programs to be managed with a budget, communications plan and analysis of results to determine the value of each program.

· Align company with philanthropic causes and build national partnerships to drive media and public goodwill.

· Create publicity opportunities with fashion, home, lifestyle and baby publications and television programming.

· Develop local market insight and qualitative research to build and support grand opening strategies.

· Develop solid ROI plans for budget spending.

Supervision:

Number of employees supervised:

Direct (1) - Manager, Public Relations and Special Events
Indirect (3) – Marketing Assistant, Advertising Coordinators

Required Skills
Education:
· College degree or equivalent retail marketing or public relations work experience required.

Experience:
· Minimum of 10 years experience with a strong marketing orientation and project management background.

Skills and Abilities:
· Excellent interpersonal, communication and organization skills.
· Energy, enthusiasm and detail orientation to produce high quality work.
· Solid strategic, communication and organizational skills.
· Ability to handle multiple projects and prioritize work.
· Computer (Microsoft Excel, Word, PowerPoint, Access) proficiency.



Our ideal candidates will be self motivated, team players, who have the desire to succeed. We care about our employees, have a supportive environment that values trust and respect, offer a competitive wage and benefits package that includes a generous paid time off plan, plus an associate discount, and a company matched 401(k) to name a few.

Burlington Coat Factory is an equal opportunity employer committed to workplace diversity.

Come join our team. You’re going to like it here!

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Posted On: 07/23/2010

VP, Partnership Marketing and Business Development at FTD

Location: Downers Grove, IL

Job Description
Purpose of Position:
Accelerate revenue and OIBDA generation by building sustainable and profitable partnerships with third parties. Oversee the development of new partnerships and the management and growth of existing partnerships.

Essential Duties and Responsibilities include the following. Other duties may be assigned.
o Provide ongoing leadership of partnership marketing, enabling the delivery of revenue and order goals and budgeted cost per order levels. Provide strategic direction and complement with ongoing review of performance to drive corrective action.
o Maintain strong relationships with key decision makers at primary partners and ensure organization has the structure and controls to deliver excellent service to partners.
o Oversee the team accountable for identifying, prioritizing, and sourcing new partnerships to expand distribution of FTD into new channels
o Lead development of revenue- and OIBDA-generating post-transaction opportunities with third parties
o Build capabilities of team members, expanding their functional knowledge and building their management skills

Required Skills
Knowledge, Skills and Abilities To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


o Must have at least 10 years of experience in partner marketing and business development, with expanding levels of business accountability and team management.
o Must have minimum 5 years e-commerce experience, with previous accountability for revenue growth, profit management, and expanding ROI across multiple channels.
o Experience building and expanding relationships with a variety of third party partners, including the development of solid relationships with key decision makers
o Experience with standard legal terminology, negotiating pricing and contract terms, and summarizing key deal terms for senior management
o Self starter with demonstrated ability to work within and across functions to progress initiatives and projects
o Proven ability to sell recommendations up and across organizations, working through conflict while maintaining productive relationships.
o Proven ability to manage a multi-level team, building skills, accountability, and passion for the business
o BS or BA required, MBA preferred.

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Posted On: 07/23/2010