Welcome Aboard!

Partner Marketing Manager at Salesforce

Location: San Francisco, CA

Job Description
A unique opportunity to work with a team that is recognized as one of the leading marketing organizations in technology today. Salesforce.com is often described as a marketing-driven company; this position is at the core of the company’s marketing strategy. The partner marketing manager will work with the team to ensure overall partner success to develop, sell, manage and invoice salesforce.com’s partner sponsorships. The ideal candidate has superb relationship building skills with enjoys the blend of sales and marketing efforts each day. The ideal candidate also must enjoy operating in a fast-paced, entrepreneurial, competitive and hungry environment with a focus on partner success.

Responsibilities:
Sell annual quota of sponsorship sales while ensuring our partners are successful in achieving their key business goals and meeting their core expectations from engaging with salesforce.com

Work with the team to create partner marketing sponsorships that include new and creative extensions and enhancements to current sponsorships, leveraging benefits and creatively bundling extensive salesforce.com sponsorship components to achieve revenue goals and overall partner value

Own invoicing and help with collections of partner sponsorships

Help to execute and measure effective partner sponsorships that drive awareness and demand of salesforce.com solutions with our customers and sales teams

Build strong partner and internal relationships within the salesforce.com Marketing, Alliances and ISV partner teams with a focus on identifying opportunities for strategic engagement and effective co-marketing.

Identify and respond to partner expectations, such as improving partner marketing sponsorships to ensure high value

Required Skills
MBA in Marketing or BA/BS in Marketing or related field

4+ years of related sponsorship sales, marketing or business development experience

CRM and/or enterprise software experience highly desirable

Excellent project management, analytical, presentation, writing skills

Ability to work under tight deadlines with limited resources

Flexible work style and ability to respond to evolving needs of the team

Strong knowledge of Microsoft Word, Powerpoint, Excel and project management tools

Apply Online

Posted On: 07/22/2010

Brand Manager, Newcastle at Heineken USA

Location: New York, NY

Job Description
Heineken USA Incorporated is one of America’s premier beer importers and the US subsidiary of the world’s second largest brewer.

The Heineken Company is the exclusive importer of Heineken Lager Beer and Amstel Light. Heineken USA has evolved toward a portfolio-oriented company. As of 2005, Heineken USA entered into an agreement with Femsa Cerveza unit of Mexican brewer Fomento Economico Mexican (CCM) and will head the sales, distribution and marketing of the brands Tecate, Dos Equis, Sol, Bohemia and Carta Blanca.

In 2006, Heineken USA updated a flagship brand and began to test market the first major U.S. line extension of the Heineken name in more than 125 years. In 2006, Heineken USA introduced a smooth, new luxury light brand Heineken Premium Light.

GROWTH IS THE MAIN THEME AT Heineken USA. We are about growing our business, our categories and our image of our brands. We are about growing our people in terms of their development—personally and professionally.

The Brand Manager, Newcastle will have full participation in the brand team’s activities, including the identification, development and execution of ‘best in class’ consumer advertising, promotion and sponsorships for one of our flagship brands.

The sucessful incumbent will be responsible for the following initiatives listed below:

· Lead key BTL brand activation including POS, promotions, sponsorships, PR and experiential programming, working with key stakeholders including agency partners, field marketing and field sales teams.
· Contribute to brand strategy development, including brand planning and the communication of the brand plan to key stakeholders. Gain a detailed understanding of the target consumer and generate target consumer insights.
· Contribute to the development of creative and activation, working with ATL agency and key HUSA stakeholders.
· Lead the activation of the media plan, ensuring clear communication to all relevant HUSA stakeholders including Field Marketing.
· Manage day-to-day brand budget, including the processing and payment of pre-approved invoices and monthly reporting of the state of the budget, and acting as liaison between Brand and Finance teams.
· Manage activation of selected innovation initiatives, details to be confirmed.
· Lead and facilitate all agency collaboration on the development of activation ideas for the brand, including monthly meetings and reviews.
· Manage all brand reporting, including monthly reports and the isolation and diagnosis of key business trends. Responsibility to include the monitoring of key competitive and industry trends.
· Serve as ongoing brand champion to HUSA stakeholders, ensuring a strong level of profile for Newcastle within the HUSA organization.
· Support Brand Director and Brand VP in selected projects on an ongoing basis.
· Manage the development of materials required for the annual NDC, including brand presentation and defined Expo activation.
· This position will include travel, approximately 15%

Required Skills
· Bachelor’s degree in Marketing or equivalent; MBA strongly preferred
· 4-6 years of product management/marketing experience for CPG Company
· Knowledge retail trade and beer category a plus

EEO M/F/D/V


Apply Online

Posted On: 07/22/2010

Event Marketing Specialist at E. & J. Gallo Winery

Location: California

Job Description
About Us - Winery
Seventy-Five years ago, with humble beginnings, brothers Ernest and Julio Gallo began E. & J. Gallo Winery. Today, we are the world's largest family-owned winery. We distribute wines to 90 countries and are the largest exporter of California wine. E. & J. Gallo Winery employs a creative and talented team of more than 5,000 people.

We truly believe that the contributions of our employees are what make our Winery a dominant force in the ever-growing wine industry.

If you want to work with great people and enjoy a career in a dynamic industry expected to double in the next 10 years, see what opportunities await you at E. & J. Gallo Winery!

SUMMARY
Performs a variety of functions in an accurate and timely manner to implement the Marketing Department’s strategic event initiatives. Serves as primary contact with various marketing clients to ensure all event projects are planned and executed creatively and professionally, and in line with core brand equities.

ESSENTIAL FUNCTIONS
• Acts as liaison between event organizers, media partners and marketing clients to ensure all event opportunities have appropriate background data on file. Ensures events are in line with brand strategy, as directed by the marketing department so that winery/brand presence is maximized at events, and they are fully leveraged to meet pre-planning deadline and execution standards of excellence.
• Reviews project proposal plan to determine time frame, funding limitations, and procedures for accomplishing the project. Maintains awareness of staffing requirements, and allotment of available resources for various phases of projects.
• Manages and ensures achievement of event marketing goals, objectives, and timelines.
• Directs and coordinates activities of project personnel to ensure project is on schedule and within prescribed budget.
• Advises and supports event organizers and marketing department with sponsorship and merchandising opportunities, high profile table locations, engaging partners, and seminar and demonstration opportunities.
• Supports event staff and Local Sales Directors (On-Sale and Retail) in ensuring that winery/brand presence is maximized at events in their respective regions and cities. Maintains up-to-date communications with event contacts on all event activities including spokesperson, leveraging opportunities, staffing and wine deliveries.
• Leads core logistical tasks surrounding the planning and execution of event opportunities, event sponsorships, media partner events and wine festivals.
• Develops contextually relevant and memorable event merchandising materials for brand clients.
• Leads planning meeting discussions on project list. Writes agendas and provides meeting minutes.
• Maintains timetable for all projects.
• Provides direction and assigns tasks to department Event Planning Assistant and temporary services staff.
• Creates timely and accurate reports (Event Overviews/Tracking Forms) for each event and distributes to key personnel.
• Attends events to oversee and execute on-site coordination, evaluation and trouble shooting.
• Coordinates spokesperson responsibilities when needed.
• Coordinates staffing/pouring assignments for all events with event staff (in assigned markets), and Sales, Marketing or contracted pouring resources (in other U.S. markets outside Southern California and the Northeast U.S.).
• Makes sound recommendations for featured wines for all events based on inventory, brand focus, sales initiatives, etc. Gains approval from marketing clients using department proposal guidelines for content.
• Facilitates revision and approval process of event sponsorship contracts.
• Works with marketing, creative and production departments to ensure an effective large-format bottle production process is in place annually. Coordinates large-format bottle donation requests, including bottle signatures and etching requests.
• Coordinates brand advertisements in event programs and facilitates approval and artwork submission.
• Coordinates wine orders (distributor withdrawal or Modesto Warehouse), including shipment and delivery. Responsible for accurate labeling and on-time deliveries to all events.
• Drafts and submits abbreviated Event Overviews to Marketing Clients and Spokesperson Travel Coordinator for spokesperson travel planning purposes.
• Works closely with Marketing clients and Creative (Style Team or Creative Directors, depending on project) to ensure ongoing development of key event merchandizing materials (facilitates design requests as needed), including making recommendations and sample gathering. Completes and submits Design Requests for these projects.
• Participates in developing specialty auction donations with marketing teams and Marketing Manager by making recommendations that will garner press recognition and generate bids above costs. Provides follow-through support to Community Affairs Event Specialist (North Coast).
• Ensures Events Department Management is continually up-to-date on completion of events tasks and paperwork.
• Works closely with Events Department Management to ensure events are on brand strategy.
• Provides guidance to Event Planning Assistant to ensure all event paperwork is properly filled out and submitted in a timely manner.
• Works with outside vendors on special projects (caterers, private party venues, printers, electricians, etc.).
• Facilitates logo requests from event organizers and media partners. Ensures logos are up-to-date, formatted properly and approved by Marketing.
• Ensures event evaluation forms are completed by attending Events team member or Sales point person.
• Processes distributor invoices promptly with appropriate accounting sub-ledger coding and submits to Distributor Reimbursements for a payment.
• Ensures Event Management Database is continually updated with completed tasks/event background.
• Maintains physical event folders during life cycle of the event planning process.
• Must maintain satisfactory attendance, to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
• This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

SUPERVISORY RESPONSIBILITIES
• N/A

Required Skills
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

MINIMUM QUALIFICATIONS
• High school diploma or GED.
• Bachelor's degree plus 2 years hospitality, event planning, marketing project management, or marketing experience with increasing levels of responsibility, or 6 years hospitality, event planning, marketing project management, or marketing experience with increasing levels of responsibility.
• Strong written, verbal, customer service and interpersonal skills.
• Required to lift and move up to 35 pounds.

PREFERRED QUALIFICATIONS
• Bachelor's degree in Communications, Hospitality, or Public Relations.
• Experience with reading, analyzing, and interpreting the most complex documents.
• Experience with responding effectively to the most sensitive inquiries or complaints.
• Experience with writing speeches and articles using original or innovative techniques or style.
• Skilled in executing work with a sense of urgency while being accurate and detail oriented.
• Experience with making effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and boards of directors.
• Computer skills include: Intermediate MS Word and MS Excel, basic MS Access and MS PowerPoint.
• Experience working with all levels and functions within the Company.
• Excellent telephone, customer service, team building, leadership and mentoring skills.
• Experience with working independently and exercising confidentially and sound decision making. Strong sense of creativity.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle or feel and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.

EEO/AA M/F/V/D

Apply Online

Posted On: 07/22/2010

Vice President, Marketing Partnerships at ABC Disney (ABC Entertainment Group)

Location: Burbank, CA

Job Description
Reporting to the SVP, Marketing Strategy, the VP, Marketing Partnerships will be responsible for developing and managing the strategic and tactical development and implementation of all advertiser, distribution and promotional partnerships, experiential marketing and events for ABC Entertainment Group programming and corporate synergy activities for the ABC Television Network.

Oversight and management responsibilities include the development of strategic promotional partnerships and promotions to generate incremental revenue for ABCEG, extend marketing value and reach for ABCEG program product, generate marketing and promotional opportunities through synergistic and advertiser relationships, and create new and innovative experiential marketing strategies through live events, sponsorships and other media and marketing platforms.

This role will direct and supervise a team whose primary function is to manage, create and supervise the implementation of all partnerships, promotional and event activities for ABC Primetime, Late Night and ABC Studios program product and additionally synergy activities between all business units of the ABC Television Network and The Walt Disney Company.

This role will work closely with the VP, Creative Development and Brand Managers to create and develop attention-getting and effective promotions that connect with today’s consumers, while maintaining brand and creative integrity for the ABC and its program franchises.

Specifically, the role will be responsible for the management and direction of:

Sales Marketing and Promotional Partnerships
- Assist ABC Sales by creating innovative promotional activities with advertisers that help secure advertiser relationships, spending levels and/or drive incremental revenue.
- Develop new marketing products that create new promotional and revenue opportunities.
- Develop new opportunities for advertiser integration and promotional partnerships within marketing elements and other coordinated efforts.
- Work across relevant business units to create more value for the company and the consumer.

ABC Corporate Synergy
- Foster relationships across ABC Television Network and other business units within the company to further corporate priorities and business initiatives. Specifically, build relationships between the ABC Television Network dayparts (ABC Entertainment Group, ABC News and ABC Daytime), ABC Digital, Network Media, the ABC Owned Stations Group, as well as other Walt Disney Company business units.
- Enhance communication and marketing strategies and generate new revenue opportunities in a manner that will ultimately benefit both ABC and the participating synergy partner(s).
- Further marketing goals and business objectives for ABC with the ability to quickly and effectively act/react to the needs ABC and the synergy partners.
- Seek-out and develop innovative new marketing and cross-promotion strategies within ABC and The Walt Disney Company, based on the needs of the division and the company using existing, traditional and non-traditional mediums, messaging and marketing concepts. Utilize other business units to deepen resources and develop more innovative synergy strategies.

Distribution Partnerships (i.e. iTunes, Hulu, Affiliate Sales & Marketing (ASM), etc.)
- Working directly with distributors and in conjunction with ASM, develop and implement promotional and marketing activities that extend reach and develop program marketing and sampling opportunities.
- Develop and execute opportunities to extend the ABC Brand and program placements and exposure to relevant and beneficial platforms and partners.
- Effectively manage the relationships and appropriately communicate
- Work closely with ABC Affiliate Marketing to direct and manage affiliate promotional opportunities so that they are in sync with ABCEG and ABC Television Network business priorities.

General Responsibilities and Ancillary Promotional Activities
- Supervise the development of new media and marketing opportunities that extend and enhance our ability to reach new and existing audiences, including events, special marketing activities, program/product sampling, grassroots marketing, and other non-traditional strategies and tactics.
- Develop and manage the execution of cross-promotion, messaging, product integration and other marketing opportunities as developed and agreed upon by each participant.
- Evaluate ancillary sponsorship and marketing opportunities and secure appropriate value exchange.
- Effectively negotiate exposure and marketing opportunities to ensure proper value exchange between partners.
- Manage, assess and evaluate potential conflicts between business units and partners.
- Manage the execution of all promotions necessary to meet all business, legal and creative standards.
- Develop and execute opportunities to extend the ABC Brand and program placements and exposure to relevant and beneficial platforms and partners.
- Effectively manage the relationships and appropriately communicate
- Work closely with ABC Affiliate Marketing to direct and manage affiliate promotional opportunities so that they are in sync with ABCEG and ABC Television Network business priorities.



Required Skills
Work Experience
Required
- Qualified candidate will have a minimum of 15 years in Promotional Marketing including experience in advertiser partnerships and integration.
- 10 years in leadership roles with emphasis on relationship management and business partnering.

Preferred
- Experience in the entertainment industry is preferred or first-hand experience leading strategy for television marketing.
- Agency experience is a plus.

Skills & Abilities
Required
- Proactive and approach to problem solving, efficiency and effectiveness strategy tactics.
· Advanced knowledge of technical marketing tools and resources.
· Exceptional track record developing marketing and brand strategies.
· Demonstrated ability to work collaboratively.
· Must have the necessary drive and ability to lead change to implement initiatives.
· Outstanding ability to manage multiple priorities while delivering high level results.
· Strong analytical skills, business planning, and project management skills.
· Strong written, verbal and interpersonal communication skills.
· Collaborates effectively with others to identify and resolve issues.
- Exhibits a personal responsibility and commitment to his/her work; follow-through and accountability.
· Demonstrated ability to build strong relationships with business leaders and marketing colleagues across the company.
· Drives innovation and creativity at every level.

Preferred
- Experience in the entertainment industry is preferred or first-hand experience leading strategy for television marketing.
- Wide-ranging professional network within the Media industry is a plus.

Education
Required
- Bachelor’s degree.

Preferred
- Advanced degree with an emphasis on marketing, communications or business.

Supervisory Responsibilities
- Ability to manage a staff of 6 people

Location : Burbank, CA
Requisition ID : 255703
“The Walt Disney Company is an Equal Opportunity Employer”

Apply Online

Posted On: 07/20/2010

Assistant Manager, Action Sports Partnerships at PepsiCo

Location: Chicago, IL

Job Description
The Assistant Manager, Sports Partnerships will manage the daily activities/interaction for a defined portion of the brand's Sports Marketing portfolio, with a particular emphasis on the brand's Action Sports platform. The primary function of this role will be transform and reshape our existing property, athlete and influencer relationships into ones that are representative of true innovation partnerships. This will be achieved by working in tandem with the brand's Sports Intelligence team to identify the athlete need and then developing game changing innovation to drive leadership in the areas of sports nutrition and hydration. The Assistant Manager will have direct accountability for managing existing property relationships, procuring and renewing key property acquisition targets and working cross functionally with the Brand Management, Consumer Engagement, and PR teams to develop and execute marketing plans that fully leverage the rights and assets received via these partership affiliations to drive awareness, scientific understanding and usage of our product portfolio among the performance athlete target, while also creating programming that achieves the brand's retail objectives.

Required Skills
- Bachelor's degree required; advanced degree preferred
- Minimum 5 years combined team manager, marketing and event management experience with the Action Sports industry
- Demonstrated ability to develop and cultivate relationships - Possesses an intimate knoweldge and understanding, along with a passion for the sports landscape
- Self starter with ability to work independently – high sense of urgency and entrepreneurial spirit
- Excellent multi-tasking, project management and prioritization skills
- Strong conceptual and fundamental strategic thinking skills
- Creative skills, ability to problem solve and seek alternative solutions to job tasks; generate fresh ideas
- Ability to travel up to 40%
- Solid written and oral communication skills
- Proficient computer skills including Word, Excel and PowerPoint
- Experience with contract negotiations and direct athlete management


Apply Online

Posted On: 07/19/2010

Manager, Partnership Marketing at Hyatt

Location: Chicago, IL

Job Description
The Manager of Partner Marketing will have full responsibility for leading the development and execution of Hyatt's partner marketing strategy. This individual will report to the Director of Affinity Marketing. Key responsibilities include but are not limited to the following:

• Understand the customer mindset, competitive landscape and business dynamics to develop the overall strategic framework for Hyatt's partner relationships including airlines, rental cars and other partners
• Leverage partnerships to grow the Hyatt Gold Passport member database, generate revenue and increase visibility for the brand
• Manage day to day partner relationships focused on maximizing partner advertising channels
• Integrate partner initiatives across all appropriate functions and coordinate globally with counterparts in Asia and Europe
• Develop operational standards to effectively execute plans
• Negotiate contracts and implement accordingly
• Develop success metrics, analyze results and report findings

Required Skills
• 5+ years of partnership and/or marketing experience across a variety of product and service categories. Hotel or travel experience preferred, but not required
• Bachelor's degree required. MBA or equivalent work experience preferred
• Strategic thinker with a passion for creativity and innovation capable of developing the partnership strategy across the organization
• Proven analytical abilities and application of knowledge to develop and execute Partner Marketing programs
• Proven track record of relationship management with external organizations
• Thorough knowledge of contracts and negotiation processes and strategies
• Proven ability to collaborate across a highly matrixed organization
• Highly professional and able to appropriately represent company to external partners
• Strong account management and organizational skills, with an ability to multi-task
• History of delivering results and implementing change
• Excellent writing and presentation skills


Apply Online

Posted On: 07/14/2010