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Director of Sales, Sponsorship at Live Nation

Location: Washington, DC

Job Description
Summary:
Responsible for prospecting, pitching, and closing sponsor sales to achieve sponsor sales budget for venue/marketplace activities.

Responsibilities:
Sponsorship sales for venues, concert series, festivals, and other music-related activities in your marketplace.
Sales of sponsorship programs to local and regional companies including all business categories.
Develop sponsorship packages and pricing.
Prepare proposals, presentations, and collateral materials.
Liaison with local and national clients.
Work with Sponsorship Coordinator to oversee and ensure sponsor fulfillment.
Oversee sponsor contracts, invoicing, and accounts receivable or develop processes to ensure execution and collections.
Works closely with premium seating manager to coordinate sponsors' box/season seats and hospitality events.
Responsible for own business correspondence and proposals.
Responsible for working with Regional VP to create annual budgets, including sales forecasts and expenses.

Required Skills
Qualifications:
4 year degree minimum.
Combination of 5+ years direct business-to-business sales and sponsorship experience (property or client-side).
Must be willing to cold call and have the skills to both acquire new accounts and mange existing accounts.
Proven sales record.
Computer skills with working knowledge of Microsoft Word, Excel, and Powerpoint.
Strong organizational skills.
Strong ability to identify opportunities, develop account strategies, and negotiate creative solutions.
Proven team player.
Excellent communication and presentation skills.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Live Nation Entertainment, Inc. strongly supports equal employment opportunity for all applicants regardless of race, sex, religion, creed, national origin, age, disability, sexual orientation or any other legally protected classification.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.



No relocation will be offered for this position.


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Posted On: 06/28/2010

Director, New Business Strategy at The Marketing Arm

Location: Los Angeles, CA

Job Description
The Marketing Arm Events / Usmp is the experiential arm of The Marketing Arm, specializing in live consumer engagements. We challenge conventional consumer marketing to innovate live branded experiences, delivering fully integrated personal brand engagements that fuel emotion and drive behavior. You will get everything you would expect from a traditional experiential marketing agency, but with thinking, depth and experience other agencies cannot match.

Position Overview

- Currently, our business is expanding in the Business Development Department. We are looking for a dynamic individual with a strong desire to contribute to the on-going success of our organization

- Full time position / Travel 25%

- You will be responsible for sourcing new business opportunities

- Leading the RFP responses for all new business opportunities (from deck creation to client presentation)

Key Elements of Position

- Creative: Ability to lead creative brainstorm sessions and create compelling sales decks specific to experiential event marketing

- Sales Focused: Ability to educate clients on how traditional event marketing and sales promotion strategies fit into their current marketing mix

- Prospecting: Aggressively source and develop new business opportunities and build a profitable client base (includes cold call, e-mail and direct mail potential clients)

- Accountable: Meet and surpass prospecting and revenue goals

- Leadership: Able to lead a team in the creative process, managing people both below and above their position.

- Communication: Articulate and excellent presentation skills

- Integration: TMA has a wide variety of capabilities (entertainment, sports sponsorship, promotions, digital, wireless, social media, etc.) lead by different practice leaders, whom you will be responsible to collaborate with when developing proposals and concepts

- Team Player: Provides support to upper management in deal negotiations, contract development, due diligence, and other business development or alliance development projects

- Innovative: Provides input to the management team on new product or service features to be developed to meet current and future customer needs


Required Skills
Position Requirements

- MUST have 5-10 years work experience in event marketing industry

- MUST have previous experience in a business development or creative director role

- MUST have proven track record and ability to sell intangible/conceptual services based on client needs

- MUST be a strategic thinker with visionary approach including the ability to develop solid co-marketing opportunities

- MUST have knowledge of the marketing services industry (including experiential, mobile, buzz and grass root marketing)

- MUST have deep understanding of Digital Marketing and how it integrates with live events



About the Organization PROMO MAGAZINE ANNOUNCEMENT: The Marketing Arm named 2010 “Best Creative” agency!

The Marketing Arm is an idea agency that harnesses the power of emotion to make great brands more engaging.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

The agency has developed comprehensive integrated programs -- from digital to in-store, spanning 22 consumer touch-points -- for more than 100 blue-chip brands. Since 2006, The Marketing Arm's work for its clients has won nearly 50 industry awards, including a prestigious Cannes Gold Lion.

The Marketing Arm is made up of best-in-class brands that come together to form one agency.

TMA - Promotions

ipsh! - Wireless Marketing

Wave - Multicultural Marketing

Millsport - Sponsorship Consulting

Usmp - Experiential Marketing

Davie Brown Entertainment - TV, film, music, gaming

Davie Brown Talent - Celebrity procurement, endorsements, licensing

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Posted On: 06/24/2010

Senior Manager — Affinity and Partnership Marketing Programs at DIRECTV

Location: El Segundo, CA

Job Description
Description:
Our Affinity Marketing Team is seeking a Senior Marketing Manager to join us in our El Segundo, CA offices. This position will be responsible for managing strategic marketing partnership programs delivering incremental, profitable new subscribers to DIRECTV.

Responsibilities:
1.) Strategic Thinking - Develop high impact strategies to meet/exceed stated subscriber acquisition plans. Develop innovative ways to connect our brand to other prospect brands and companies. Translate strategies into tactical plan and overall campaign calendar.
2.) Strategic Development - Conduct in depth assessments of various partners in various verticals and build an innovative marketing strategy to maximize DIRECTV's integration into marketing communication opportunities. Be able assess outcomes, findings, implications, refine the strategy and retest integration strategy.
3.) Leadership - Lead internal marketing teams, external marketing agencies, and business partners to execute high performance marketing plans.
4.) Direct Marketing - Manage development and execution of partnership direct marketing elements including various elements of printed materials, direct mail, online, television and other forms of direct marketing. Propose and create offers specific to audience, drive segmentation and targeting recommendations, and provide direction for creative look, feel and messaging. Includes driving, developing, and tracking test and learn strategies consistent with Direct Marketing best practices. Develop corrective strategies to improve program performance as needed.
5.) Planning, Budgeting and Forecasting - Develop daily, weekly, monthly, annual calls, sales and activations plans, using historical trends and planned future strategies, tactics and investments. Develop monthly budget to achieve the plan. Ensure program has an ROI and Cost per Acquisition (CPA) consistent with management expectations. Monitor all program expenses, maintain and reconcile a detailed annual expense budget.
6.) Business Strategy and Plan Presentations - Develop and communicate clear, concise business plan presentations to senior management.
7.) Management Reporting - Communicate to senior management weekly detailed program results and actions to improve. Work with IT/database and analytic resources to develop accurate campaign tracking and program reporting on an on-going basis.
8.) Campaign Execution - Develop and oversee campaign tactics and execution timeline. Never miss a deliverable date. Oversee and collaborate with internal and external stakeholders including creative teams, agencies, operations, finance and legal.
9.) Analysis and Research - Drive analytics and research projects with internal subject matter experts to gain new learning and create new growth strategies.
10.) Operations - Serve as primary interface for all operations necessary to achieve key business goals. Develop requirements and communicate to Operations team necessary program elements to launch and operate programs effectively and efficiently..
11.) Partner Management and Business Development Support - Manage partner relationships on an on-going basis, including collaborating on marketing collateral, tactic development, reporting results, determining needs and setting and fulfilling partner expectations. Support the business development team by providing input on potential campaign performance during the partnership negotiation process.

Required Skills
· 7+ years of experience managing large scale direct marketing and partnership programs.
· Strategic thinker - positive and forward looking, and seeks out innovative ideas.
· Direct marketer - using diverse tactics e.g. direct mail, print, telemarketing, email, TV.
· Analytic - demonstrated problem solving ability and driving decisions using data.
· Quantitative - Knows how to develop business cases that will drive positive ROI.
· Excellent communication skills - with ability to present and champion innovative ideas.
· Relationship builder - ability to collaborate and drive teams to achieve maximum performance.
· Motivated - execute in an expedited timeframe in a fast paced environment.
· Accountable - Experienced in successfully achieving specific, quantifiable business goals.
· Occasional travel required.


Apply Online

Posted On: 06/23/2010

Marketing Sr. Manager - Loyalty at JP Morgan Chase

Location: Wilmington, DE

Job Description
JPMorgan Chase is a leading global financial services firm with assets of $2.1 trillion and operations in more than 60 countries. The firm is a leader in investment banking, financial services for consumers and businesses, financial transaction processing, asset and wealth management, and private equity. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients.
If you're interested in working in an environment where leadership, excellence, integrity and diversity are among our core principles, then explore the opportunities at JPMorgan Chase. Further information about careers at JPMorgan Chase can be found on our website: www.jpmorganchase.com

The Sr. Marketing Manager, Loyalty will play a key role in creating marketing opportunities that drive customer, partner and overall program value for Chase's recently launched loyalty program, Ultimate Rewards.

You will play a leadership role in developing strategies and executing on for both core marketing programs, as well as experiential and online marketing efforts that support our mission to create a best in class rewards program. You will be responsible for forward thinking idea generation, resourceful project execution and overall growth of the partner footprint in Ultimate Rewards.

This is a hands-on role for a marketing professional with a passion for trade, experiential and integrated marketing and exceptional relationship management. The position requires marketing execution skills, a high degree of flexibility, and a desire to be part of the high performance, rapidly growing team and program.

The successful candidate will have a proven record of accomplishment in conceiving and delivering new effective marketing strategies and programs that have a significant impact on sales and profitability. Knowledge of credit card rewards programs, sponsorships, experiential are essential.

The position requires a "get things done" collaborator comfortable managing a host of experiential opportunities.

A successful candidate will:
-Develop core marketing efforts and vehicles that promote Ultimate Rewards, both online and offline, and drive program awareness and engagement.
-Collaborate with Experiential team to bring sponsorship and events to life across existing and developing marketing channels on the Ultimate Rewards platform.
-Create, prepare, and pitch dynamic marketing presentations for prospective and existing sponsorship partners that drive incremental value for Loyalty platform.
-Manage Chase sponsorship integration, on-site activation, and affinity marketing efforts with agency partners, third party providers and destinations.
-Provide thought leadership on experiential strategy and activation.
-Drive thinking on innovative marketing solutions for experiential partners with the goal of delivering the value promised to those partners as part of their agreement to participate in Ultimate Rewards.
-Work with the analytics team to identify opportunities to test and measure programs
-Work with agencies and internal execution teams to create dedicated and co-branded marketing collateral to promote experiences, events and sponsorship efforts on the loyalty platform including print, site marketing and email.


Required Skills
-7-10 years of marketing experience required with background in marketing, advertising agency work and/or business development strongly preferred.
-Multi-channel marketing knowledge and hands on experience in digital marketing
-Strong communications, multi-tasking, and leadership skills are keys to success.
-Strategic insight and ability to identify and execute on new business opportunities.
-Fluency in core media metrics
-Creative, disciplined thinker that will champion new ideas
-Strong communication skills and ability to develop and present to executive level leadership and key external stakeholders is required. Ability to present information clearly and professionally is very important.

Apply Online

Posted On: 06/18/2010

Senior Event Specialist at Charles Schwab

Location: San Francisco, CA

Job Description
Charles Schwab’s purpose is to help everyone become financially fit. Through advocacy and innovation, Schwab has worked to make investing more affordable, more accessible and more understandable for all. For more than three decades, The Charles Schwab Corporation has been an advocate for individual investors and the independent advisors who serve them.

At Schwab, we respect the unique differences of our employees, our clients and the communities we serve – striving to create a consistent and rewarding employee experience. If you share our enthusiasm for helping others, building trusted relationships, possess high ethical standards, and have a desire to learn and grow, there’s a place for you at Schwab!


Organization Objective/Purpose:
The Events and Production Services team designs and executes events that recognizes Schwab's valuable client base and supports client relationships. Through strong partnerships within Schwab, with our clients and with the industry, the Events and Production Services team creates and executes industry-leading events that build and strengthen awareness, confidence and trust in Schwab's brand and strategic objectives.

Brief Description of Role:
Position Highlights:
- Coordinate and implement various regional client loyalty special events and content related events and workshops for Schwab Advisor Services and Investor Services business units- project management may include site selection, event logistics mgmt., speaker support, f & b, contract negotiation and budget mgmt.
- Responsible for overall success of each event and ensuring the event communications, content and objectives are in line with company strategies and initiatives.
- Coordinate, create and supervise event invitation, registration site and process to ensure the right audience is in attendance. Co manages various elements of show management such as audio-visual, production, event flow and timing.
- Establish and maintain relationships with core business partners to insure event objectives are being met. Must be able to work with all levels of company personnel and liaise between different departments.
- Partner with team members and co analyze post event data to make recommendations for future events. Manage outside vendors that support the team.
- Partner with Corporate Sponsorship on different special events and the ticketing process and distribution related to this aspect of the event portfolio offering.
- Coordinate and implement various regional client loyalty special events and content related events and workshops for Schwab Advisor Services and Investor Services business units- project management may include site selection, event logistics mgmt., speaker support, f & b, contract negotiation and budget mgmt.
- Responsible for overall success of each event and ensuring the event communications, content and objectives are in line with company strategies and initiatives.
- Coordinate, create and supervise event invitation, registration site and process to ensure the right audience is in attendance. Co manages various elements of show management such as audio-visual, production, event flow and timing.
- Establish and maintain relationships with core business partners to insure event objectives are being met. Must be able to work with all levels of company personnel and liaise between different departments.
- Partner with team members and co analyze post event data to make recommendations for future events. Manage outside vendors that support the team.
- Partner with Corporate Sponsorship on different special events and the ticketing process and distribution related to this aspect of the event portfolio offering.

Required Skills
- Bachelor's degree or equivalent.
- Minimum of 3 years event management experience.
- Must be able to effectively work as a team player with excellent organizational and multi-tasking skills.
- Strong oral and written communications skills.
- Creativity and a unique sense on how to improve build upon the best client experience.
- Must be detail oriented, resourceful, creative and flexible.
- Must possess good PC skills (including Word and Excel).
- Must be able to work under tight deadlines supporting a high volume of events monthly.
- Some travel on-site required.

Apply Online

Posted On: 06/17/2010

Marketing Coordinator at The PGA Tour

Location: New York, NY

Job Description
The New York Office Manager is an integral member of the New York Office and Business Development Team. This position will assist with all facets of running the NYC Office as well as the sales process from identifying prospective clients to developing sales presentations to activating client sponsorship programs.

PRIMARY RESPONSIBILITIES:
-Run day-to-day operations of the office – answer phones, monitor, track and properly allocate all New York City departmental expenses, schedule appointments, maintain office supplies inventory, coordinate travel arrangements and process expense reports.
-Coordinate all client/staff visits to NYC including dinners, hotel stay, car service and meeting arrangements.
-Manage the relationship with office building management and oversee functions related to security, cleaning, improvements and other building services.
-Assist Vice President in managing all PGA TOUR-owned TV inventory to maximize revenue/value of inventory.
-Work with PGA TOUR Broadcasting Department & CBS, NBC, & Golf Channel to insure smooth trafficking of commercial units for all PGA TOUR-owned inventory
-Assist any special events or other New York area TOUR initiatives (Golf Outings, Executive Meetings, etc.)
-Assist in the development of various types of corporate relationships that generate revenue, build the PGA TOUR brand, provide player benefits and enhance the fan experience, including: title sponsorships, official marketing partner, integrated media relationships etc.
-Assist in identifying and evaluating new programs that could be developed into sponsorship opportunities.
-Activate all NY Office client programs working across multiple TOUR departments/assets including: tournaments, PGA TOUR New Media, television partners, players, PGA TOUR Entertainment etc.
-Key activities include:
- Manage New York Office, expenses & budget
- Coordinate travel for New York Office staff
- Identify new corporate sponsorship prospects/lead generation
- Develop customized and impactful presentations
- Work with various TOUR departments to develop and activate sponsorship programs

Required Skills
Education/Certification: Bachelors degree in Business, Marketing, or related area preferred.
Experience: Minimum 2 years experience in marketing, advertising, sports marketing/sales, or golf-related experience required.
Skill set requirements:
-Exceptional communication skills, both verbal and written
-Relationship building skills
-Advanced level computer skills to include powerpoint, word processing, spreadsheets & presentation graphics
-Persistence to find information that is needed
-Strong collaborative attitude
-Ability to work independently
-Strong attention to detail
-Ability to conceptualize, develop and effectively articulate alternative solutions

Apply Online

Posted On: 06/16/2010